Jacob did an amazing job on my tattoo. He made me feel comfortable and walked me through the whole process and after care. The colors in my tattoo are amazing and vivid! He went above and beyond on this piece and made it 100% original. I gave him my ideas and he ran with it to create an awesome final piece of artwork! Thank you Jacob! It turned out better than I imagined! Read Less

I've gotten 6 tattoos done by Jacob Haag over the course of 2 years, 3 of which were cover-ups from other shops around Wisconsin. His work is the best around and consistent, with the shop atmosphere being very welcoming additionally. Jake Olson runs the front desk and is always so willing to make the client feel comfortable (asking if you need anything multiple times while you are being tattooed, getting you water or lunch if you need it, etc.) Both shop artists are pretty booked, but for good reason. It's absolutely worth the wait to get a solid piece, and they stand by their work. Read Less

Jake Haag did an amazing simple piece on my forearm and touched up some old stick and pokes that I have! He made me super comfy and the shop is really clean and chill. It was my first experience in an actual tattoo shop and I fell in love! I've had multiple tattoos done since and definitely plan to go back to Jake in the future!Read Less

I've gone to a different shop in town for my first 2 tattoos, but decided to try here since I've heard such great things about everyone at ABNT. And I definitely was not disappointed! I love my new tattoo and will be coming here for all my future tattoos! Read Less

Had an amazing first tattoo experience here! Will most defiantly be back for other tattoos!!! Highly recommend for everyone and anyone! A clean shop and fun guys who know what they are doing and are great at it! Read Less

I had a horrible experience at a different shop in town. I was so disappointed in my first tattoo experience and its results. I researched in depth and heard a lot of good things about this shop. I went to Jacob and was so nervous because of my last experience. Jacob was professional and his attention to detail put me at ease and I have a beautiful tattoo now! Line work and consistency is perfection! Read Less

Lunchbox messed up my simple tattoo big time... I wanted a shaded in cross and he couldn't even do the outline correctly.... I now have a gap between connecting the bottom base to the side line of my cross and some very crappy shading that he completely went against what I asked him... The final product looks like two seperate tattoos... I paid $60 and it was so not worth it whatsoever. If you do go here, don't have him do it, the other people do good work from what I've seen....Read Less

My boyfriend and I booked Jake for an entire day to end our vacation with some fresh ink. Jake excitedly showed my boyfriend the large designs he was getting as leg pieces and then quickly shoved my smaller designs toward me. I told him that since my two pieces were extremely color-oriented, the outline designs looked fine and straight-forward, but I wanted to talk about color. He was VERY short with me and told me it'd be what I emailed him (I emailed him several examples that contained different hues, so that we could talk about it). Later, tattoo gun in hand, I had to make him pull up my email so I could show him how one of the colors that he was about to use was very blatantly wrong. He THEN told me that we'd "knock [mine] out first" so that I could *leave* while my boyfriend got inked. It was said in a very "go do girlfriend things, and leave the boys to play" tone. He made it very, VERY apparent that he couldn't care less about my tattoos and wanted to get them over with. I was very upset about the way I was being treated before getting a permanent piece of art on my body, and considered not doing it, but because my boyfriend had previously had great experiences at this shop, I went through with it.Big! Mistake!I got an arm band with alternating colors. I realize the placement of my arm band was a bit of a pain to get straight, but hey, that's your job dude. Apparently he was ~so distracted~ with getting it straight, he managed to not realize that IN ORDER TO HAVE 2 ALTERNATING COLORS IN A CIRCLE, THERE MUST BE AN EVEN NUMBER OF THEM. Not only did he completely ruin the design, but he decided to take the liberty of tattooing a meaningful childhood symbol -differently- INSTEAD OF TELLING ME THAT HE HAD MESSED UP (and, you know, maybe coming up with a solution TOGETHER???). He finished the arm band in a really, really aesthetically STUPID way without even mentioning at all that Oops, it was no longer what I was anticipating. That in itself is ABSOLUTELY unacceptable.He let me get up out of my chair, go to the mirror, see his mistake and point it out without taking fault. I wanted to puke and cry and punch him all at once at the PURE INCONSIDERATION. He had the nerve to shrug it off, while I was having a panic attack internally. He never apologized once about anything.Overall he was a jerk and I had to get a cover-up the same day I got the tattoo and now my skin is weird. AWESOME!!!!!!Oh, did I mention that he never apologized? Read Less

I've always been a tattoo snob since I have a lot of tattoos from a very highly rated shop in the state. Needless to say I was wary going to a new shop. A Brand New Tattoo blew me away. I could not believe the professionalism and absolute skill that I came into contact with. Kyle was my artist and he did a phenomenal job. Not only is this the only shop in the area that uses single use equipment but it's truly an artists shop. The people here know what they are talking about and only want what's best for the client. Two thumbs up and I will definitely become a repeat customer!!!! Read Less

Pay attention to which artist specializes in design and which specializes in color. I got a great design, but the color is way off. I even provided sample pics before starting. If I could do it over again, I'd still have Krueger do the design, but find someone else to do the color. I complained about the color and they didn't have any interest in trying to fix it. - Update - Went into the Shop to talk to the owner, Kyle, about my tattoo. I showed it to him and he said the letters looked Scarlet/Blood red to him. I disagree, but if that's what he sees, then there is not much room for us to work. Then a guy off to the side that was helping them, injected himself into the conversation. He made some sarcastic comments about the color white versus eggshell white. I asked him if he was being a smarta$$ and he said Yes. It esculated from there into a bunch of swear words back and forth. The guy was itching for a fight. I'm a 5'6", 40 year old guy, my fist-fighting days should be behind me. I was simply trying to get a Marine Corps tat. The owner, Kyle, stood there with a smirk on his face. I left the Shop while the other guy was still shouting swear words at me. Hope you like your tat from them, because if you don't, their Customer Service is pretty bad. Read Less

I learned about ABNT/Kyle from a college friend and found myself driving from Minneapolis to Eau Claire 4 years ago to give him a shot.  Prior to that I had gotten 4 different tattoos from 4 different well established places in Minneapolis.  Flash forward 4 years and 7 tattoos later and I still find myself not only making the drive to Eau Claire but also recommending that each of my friends make the same drive.  The professionalism, cleanliness and attention to detail that ABNT offers is second to none.  Kyle has given me nothing but great tattoos at great prices.  This is a custom tattoo shop that takes pride in their work and it is obvious the second you step in and look at their portfolios.  You will not be disappointed Read Less

I went A Brand New Tattoo E.C. WI to get my first tattoo ever on 9/18/2010, the guy who calls him self a artist had something drawn up for me I said its not what i want he changed it then told me he would add detail and shadowing none of this happen. my tattoo looks like shit and i will never go there ever again i went to the shop to tell Jake how i felt and he laughed in my face and told me its what I wanted. Its not! well everyone that sees the tattoo says it looks like some back door shit.They will never get my business ever again and if you go take caution.I have to have laser surgery done because its to deep to cover. Read Less