33 Reviews

Dawn's Custom Tattoo

Santa Fe, New Mexico
Reviews
kathy d.
25 Feb 2019
REPORT
This is way long overdue. I took a solo trip to Santa Fe after balloon fest and happened into the shop.  Sarah had an availability next day so we conspired on my idea and when I came back for my appt ... Read More
This is way long overdue. I took a solo trip to Santa Fe after balloon fest and happened into the shop.  Sarah had an availability next day so we conspired on my idea and when I came back for my appt I made some changes ( we went back and forth for an hour). Sarah is so artistic and creative, patient and calm.  Once we got the design down the rest went smoothly. She has a gentle and relaxed manner.  I absolutely love my piece and get many compliments on it. Read Less
Kim C.
26 Oct 2018
REPORT
Sarah is the best ever!!!! If I am ever in Santa Fe again I will definitely come back to Sarah. She was easy to talk to, I told her what I wanted and she nailed it! I love her!
Michael C.
29 Jul 2018
REPORT
My daughter and I both got to experience the kindness, patience and skill of the amazing Sarah Purnell. Cannot say enough good things about her. So very highly recommended.
George La Monda
3 Jun 2018
REPORT
Jeff is very talented. I'm going back for more work.
L F
19 Apr 2018
REPORT
I went and got a pink moon. I was a walk in and Jeffrey treated me very well He was kind and considerate and extremely accommodating and a great artist. I love my memorial tattoo. Thank you I will be ... Read More
I went and got a pink moon. I was a walk in and Jeffrey treated me very well He was kind and considerate and extremely accommodating and a great artist. I love my memorial tattoo. Thank you I will be back. Read Less
Kyle Tomadin
3 Mar 2018
REPORT
Really awesome people
T.T. Sanchez
8 Dec 2017
REPORT
A very private place to get tattoos.. The artist are professional, Kind and courteous .
Clint Barb
3 Dec 2017
REPORT
Amazing artists with incredible talent. Plus when you finish your can walk across the street to Tune Up Cafe.
Christi Hille
22 Nov 2017
REPORT
Amelia was so amazing and thoughtful. I'm so glad I went to Dawn's for my first tattoo. Super talented and fun group of people there!!
Nikki Hopkins
14 Jul 2017
REPORT
I'm so excited for you! Dawn is the greatest tattoo artist ever!!! I couldn't imagine getting ink done by anyone other than her! Love ya girl���
Drew B.
14 May 2017
REPORT
Amelia rocked my world with an epic chest piece. It couldn't have turned out better. I love it
Ismael Ornelas
2 Apr 2017
REPORT
Best tattoo artist in new mexico
Christina Tapia
6 Mar 2017
REPORT
Such an awesome spot!.. very welcoming & pleasant atmosphere. Service is amazing! My artist J.P. is a bad ass! He was highly recommended and he was Absolutely great & always kept it professional. Tha... Read More
Such an awesome spot!.. very welcoming & pleasant atmosphere. Service is amazing! My artist J.P. is a bad ass! He was highly recommended and he was Absolutely great & always kept it professional. Thank you so much Dawn for allowing one of your most talented & adored tattoo family members to work on my ink! Would love to meet you at a next appointment. I will definitely be a returning customer!! Thank You! #loveandlight #grateful #Inkd � Read Less
Piper O.
27 Jan 2017
REPORT
Dawn created a custom half sleeve for me. I love it! The shop is clean, friendly and welcoming. Dawn is really cool, and the other artists are nice too. It's relatively pricey but worth it for an amaz... Read More
Dawn created a custom half sleeve for me. I love it! The shop is clean, friendly and welcoming. Dawn is really cool, and the other artists are nice too. It's relatively pricey but worth it for an amazing unique piece of art. I found myself very relaxed even during a 5 hour session, when I did chat with Dawn it was very meaningful. I actually miss my bi weekly sessions already! Read Less
Pippa H.
27 Jan 2017
REPORT
Dawn created a custom half sleeve for me. I love it! The shop is clean, friendly and welcoming. Dawn is really cool, and the other artists are nice too. It's relatively pricey but worth it for an amaz... Read More
Dawn created a custom half sleeve for me. I love it! The shop is clean, friendly and welcoming. Dawn is really cool, and the other artists are nice too. It's relatively pricey but worth it for an amazing unique piece of art. I found myself very relaxed even during a 5 hour session, when I did chat with Dawn it was very meaningful. I actually miss my bi weekly sessions already! Read Less
Rectus Dominus
28 Dec 2016
REPORT
Dawn is amazing, her work speaks for itself. Very long waitlist, and she doesn't come cheap, but for art to adorn your body for the remainder of your years she's well worth the price. Lovely work
gabby rockstroh
14 Dec 2016
REPORT
Nothing against Dawn, but that fat guy is terrible, he tried charging me $150 for a simple cartoon that took 20 minutes and 60 bucks (at a different shop of course) Douche
Jack S Burrton
16 Oct 2016
REPORT
Got to meet Dawn over 10 years ago, she is a special soul.
Sid Khalsa
7 Jun 2016
REPORT
Great space, wonderful people, and amazing work. Amelia has done all five of my tattoos so far I can't imagine going anywhere else.
Nico Butler
30 Apr 2016
REPORT
Great shop. Awesome work. Everybody in the shop is vertu talented. JP has done a great job on my sleeve.
Gary Kee
9 Jan 2016
REPORT
Made the jump from Toronto, to Santa Fe 14 years ago just to see Dawn. It was going to be a commitment to fly down every year for ink. Great decision! Not only do I have fantastic ink, but I've met... Read More
Made the jump from Toronto, to Santa Fe 14 years ago just to see Dawn. It was going to be a commitment to fly down every year for ink. Great decision! Not only do I have fantastic ink, but I've met some of the best friends of my life. Absolutely beautiful people, in a kick ass shop. I love everybody their. Looking forward to my next session, and it won't be soon enough! Read Less
Roxanna Shapouri
22 Oct 2015
REPORT
I've had two tattoos done by Amelia at the shop and couldn't be happier. I absolutely love her and the shop, and I'll be back for the other tats I have planned!
Darla Martinez
5 Oct 2015
REPORT
Tatter Jeff Pitt is somehow always able to envision and decipher my thoughts and create an awesome tattoo! The environment is inviting, the music is the best, the artists professional and accommodatin... Read More
Tatter Jeff Pitt is somehow always able to envision and decipher my thoughts and create an awesome tattoo! The environment is inviting, the music is the best, the artists professional and accommodating. Read Less
Ruthie Parrott
26 Sep 2015
REPORT
A great place to get a tattoo! Dawn and Amelia are both fantastic artists and people, and the shop is clean and open. I just keep going back for more...
Jessica Savage
9 Apr 2015
REPORT
Fantastic! JP is amazing!
Lynn Antoinette D.
18 Jun 2014
REPORT
What a wonderful experience! I was referred to Amellia (Dawns Apprentice) by one one of my clients. Amellia was such a sweet and lovely person.  We had a thorough consultation and she was very patient... Read More
What a wonderful experience! I was referred to Amellia (Dawns Apprentice) by one one of my clients. Amellia was such a sweet and lovely person.  We had a thorough consultation and she was very patient and very honest about what would look good on my skin tone. We pinned down a beautiful image. This gal does great cover up work and I am confident that she will be nothing but spectacular! Read Less
Tom Barton
15 Jun 2014
REPORT
Dawn's fantastic! Down to earth, very sincere, extremely talented.
Deborah Duran Nelson
4 Oct 2013
REPORT
The wait to get in is long but well worth it. Dawn is very professional and her work is like no other! I'm very proud of my rib piece and I can't wait to go in for more!
Andrea F.
1 Apr 2013
REPORT
Dawn Purnell is world-class, for sure.  We're lucky to have her in Santa Fe, because she's worth traveling for--and, after having seen her work, I'd have gone whereever I needed to to have her do my s... Read More
Dawn Purnell is world-class, for sure.  We're lucky to have her in Santa Fe, because she's worth traveling for--and, after having seen her work, I'd have gone whereever I needed to to have her do my shoulder piece.She's a real pleasure to work with.  I tend to stay quiet and not like to chat too much while I'm in the chair, and during one of our longer sessions, after wiping away the smeared ink to look at the progress, she just said softly, "I love tattooing."  She's worth the wait, which can be long, and worth the cost, which is high (but not for an artist of her caliber!).  If you're investing the time and money and space on your body for a piece of art, you won't do better than to get in with Dawn. Read Less
Jonas A.
14 May 2010
REPORT
Beware of having anyone do your tattoo but Dawn. My tattoo was unfinished, I had paid her shop in full - $780.00. When I called to have my final session I was told the artist had left the shop and tha... Read More
Beware of having anyone do your tattoo but Dawn. My tattoo was unfinished, I had paid her shop in full - $780.00. When I called to have my final session I was told the artist had left the shop and that her shop was not responsible for my Tattoo.But she had no problem taking my Visa card! Yeah Dawn is an Artist Read Less
forrestfairie
20 Jul 2009
REPORT
Although the tattoo was superb, the customer service was poor. I was willing to wait on the 6 month waiting list for Dawn. The morning of my appointment she was late and then made me wait while she co... Read More
Although the tattoo was superb, the customer service was poor. I was willing to wait on the 6 month waiting list for Dawn. The morning of my appointment she was late and then made me wait while she conversed with co-workers for another 30 minutes. Dawn did not show up for our follow-up appointment She also did not bother to call me back to reschedule. Read Less
Sam A.
4 Mar 2009
REPORT
Dawn's Custom Tattoo is well received in Santa Fe, noteable in their custom work and detailed design. However be aware that a tattoo appointment can take up to six months to schedule due to the overwh... Read More
Dawn's Custom Tattoo is well received in Santa Fe, noteable in their custom work and detailed design. However be aware that a tattoo appointment can take up to six months to schedule due to the overwhelming demand for Dawn Purnell's work. Read Less
8gun
23 Aug 2007
REPORT
At 42 years of age this was my first tattoo.I have had an idea of what i wanted for quit some time. The problem was who to let do it.i have seen several tattoos from around my area(i live in south ark... Read More
At 42 years of age this was my first tattoo.I have had an idea of what i wanted for quit some time. The problem was who to let do it.i have seen several tattoos from around my area(i live in south arkansas).Nothing from arkanasas ever came into play and a few from louisiana looked ok but not the talent or style i would intrust to leave a life long piece of art and something ten years down the road i would still like.I work a trail ride in new mexico once a year.My boss has a ranch in santa fe.So i started checking to see if there were any QUALITY tat shops in the area.It did not take long to find that dawn,s custom tattoo was the place to go .Made a phone call to set up a appt. to check out shop and look first hand at some past work .Dawn was booked up till november(this was mid june)so i talked to a guy named prakash.So i took a long good look at his portf. and was able to make a appt. for the following sat.I arrived just before ten that morning .Prakash was already there getting things in order.It was a long session (for the both of us )but it had to be done that day because my plane out of albq.,N.M to dallas was the next morning.Long story short things could not have worked out better.Prakash is a true professional artist in ever sense of the word.So whether you get dawn or prakash you can,t go wrong.My next tattoo will be at dawn,s custom tattoo with prakash at the gun if possible. Read Less
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Book an Appointment
Online booking unavailable
Please call
(505) 986-0002
901 West San Mateo Road
Santa Fe New Mexico 87505
Business Hours
Monday
Mon
11:00AM-17:30PM
Tuesday
Tue
10:30AM-17:00PM
Wednesday
Wed
10:30AM-17:00PM
Thursday
Thu
10:30AM-17:00PM
Friday
Fri
14:00PM-22:00PM
Saturday
Sat
12:00PM-20:00PM
Sunday
Sun
13:00PM-20:00PM
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Dawn's Custom Tattoo

Santa Fe, New Mexico
(33)
901 West San Mateo Road
Santa Fe New Mexico 87505
Monday
11:00AM-17:30PM
Tuesday
10:30AM-17:00PM
Wednesday
10:30AM-17:00PM
Thursday
10:30AM-17:00PM
Friday
14:00PM-22:00PM
Saturday
12:00PM-20:00PM
Sunday
13:00PM-20:00PM
kathy d.
25 Feb 2019
REPORT
This is way long overdue. I took a solo trip to Santa Fe after balloon fest and happened into the shop.  Sarah had an availability next day so we conspired on my idea and when I came back for my appt ... Read More
This is way long overdue. I took a solo trip to Santa Fe after balloon fest and happened into the shop.  Sarah had an availability next day so we conspired on my idea and when I came back for my appt I made some changes ( we went back and forth for an hour). Sarah is so artistic and creative, patient and calm.  Once we got the design down the rest went smoothly. She has a gentle and relaxed manner.  I absolutely love my piece and get many compliments on it. Read Less
Kim C.
26 Oct 2018
REPORT
Sarah is the best ever!!!! If I am ever in Santa Fe again I will definitely come back to Sarah. She was easy to talk to, I told her what I wanted and she nailed it! I love her!
Michael C.
29 Jul 2018
REPORT
My daughter and I both got to experience the kindness, patience and skill of the amazing Sarah Purnell. Cannot say enough good things about her. So very highly recommended.
George La Monda
3 Jun 2018
REPORT
Jeff is very talented. I'm going back for more work.
L F
19 Apr 2018
REPORT
I went and got a pink moon. I was a walk in and Jeffrey treated me very well He was kind and considerate and extremely accommodating and a great artist. I love my memorial tattoo. Thank you I will be ... Read More
I went and got a pink moon. I was a walk in and Jeffrey treated me very well He was kind and considerate and extremely accommodating and a great artist. I love my memorial tattoo. Thank you I will be back. Read Less
Kyle Tomadin
3 Mar 2018
REPORT
Really awesome people
T.T. Sanchez
8 Dec 2017
REPORT
A very private place to get tattoos.. The artist are professional, Kind and courteous .
Clint Barb
3 Dec 2017
REPORT
Amazing artists with incredible talent. Plus when you finish your can walk across the street to Tune Up Cafe.
Christi Hille
22 Nov 2017
REPORT
Amelia was so amazing and thoughtful. I'm so glad I went to Dawn's for my first tattoo. Super talented and fun group of people there!!
Nikki Hopkins
14 Jul 2017
REPORT
I'm so excited for you! Dawn is the greatest tattoo artist ever!!! I couldn't imagine getting ink done by anyone other than her! Love ya girl���
Drew B.
14 May 2017
REPORT
Amelia rocked my world with an epic chest piece. It couldn't have turned out better. I love it
Ismael Ornelas
2 Apr 2017
REPORT
Best tattoo artist in new mexico
Christina Tapia
6 Mar 2017
REPORT
Such an awesome spot!.. very welcoming & pleasant atmosphere. Service is amazing! My artist J.P. is a bad ass! He was highly recommended and he was Absolutely great & always kept it professional. Tha... Read More
Such an awesome spot!.. very welcoming & pleasant atmosphere. Service is amazing! My artist J.P. is a bad ass! He was highly recommended and he was Absolutely great & always kept it professional. Thank you so much Dawn for allowing one of your most talented & adored tattoo family members to work on my ink! Would love to meet you at a next appointment. I will definitely be a returning customer!! Thank You! #loveandlight #grateful #Inkd � Read Less
Piper O.
27 Jan 2017
REPORT
Dawn created a custom half sleeve for me. I love it! The shop is clean, friendly and welcoming. Dawn is really cool, and the other artists are nice too. It's relatively pricey but worth it for an amaz... Read More
Dawn created a custom half sleeve for me. I love it! The shop is clean, friendly and welcoming. Dawn is really cool, and the other artists are nice too. It's relatively pricey but worth it for an amazing unique piece of art. I found myself very relaxed even during a 5 hour session, when I did chat with Dawn it was very meaningful. I actually miss my bi weekly sessions already! Read Less
Pippa H.
27 Jan 2017
REPORT
Dawn created a custom half sleeve for me. I love it! The shop is clean, friendly and welcoming. Dawn is really cool, and the other artists are nice too. It's relatively pricey but worth it for an amaz... Read More
Dawn created a custom half sleeve for me. I love it! The shop is clean, friendly and welcoming. Dawn is really cool, and the other artists are nice too. It's relatively pricey but worth it for an amazing unique piece of art. I found myself very relaxed even during a 5 hour session, when I did chat with Dawn it was very meaningful. I actually miss my bi weekly sessions already! Read Less
Rectus Dominus
28 Dec 2016
REPORT
Dawn is amazing, her work speaks for itself. Very long waitlist, and she doesn't come cheap, but for art to adorn your body for the remainder of your years she's well worth the price. Lovely work
gabby rockstroh
14 Dec 2016
REPORT
Nothing against Dawn, but that fat guy is terrible, he tried charging me $150 for a simple cartoon that took 20 minutes and 60 bucks (at a different shop of course) Douche
Jack S Burrton
16 Oct 2016
REPORT
Got to meet Dawn over 10 years ago, she is a special soul.
Sid Khalsa
7 Jun 2016
REPORT
Great space, wonderful people, and amazing work. Amelia has done all five of my tattoos so far I can't imagine going anywhere else.
Nico Butler
30 Apr 2016
REPORT
Great shop. Awesome work. Everybody in the shop is vertu talented. JP has done a great job on my sleeve.
Gary Kee
9 Jan 2016
REPORT
Made the jump from Toronto, to Santa Fe 14 years ago just to see Dawn. It was going to be a commitment to fly down every year for ink. Great decision! Not only do I have fantastic ink, but I've met... Read More
Made the jump from Toronto, to Santa Fe 14 years ago just to see Dawn. It was going to be a commitment to fly down every year for ink. Great decision! Not only do I have fantastic ink, but I've met some of the best friends of my life. Absolutely beautiful people, in a kick ass shop. I love everybody their. Looking forward to my next session, and it won't be soon enough! Read Less
Roxanna Shapouri
22 Oct 2015
REPORT
I've had two tattoos done by Amelia at the shop and couldn't be happier. I absolutely love her and the shop, and I'll be back for the other tats I have planned!
Darla Martinez
5 Oct 2015
REPORT
Tatter Jeff Pitt is somehow always able to envision and decipher my thoughts and create an awesome tattoo! The environment is inviting, the music is the best, the artists professional and accommodatin... Read More
Tatter Jeff Pitt is somehow always able to envision and decipher my thoughts and create an awesome tattoo! The environment is inviting, the music is the best, the artists professional and accommodating. Read Less
Ruthie Parrott
26 Sep 2015
REPORT
A great place to get a tattoo! Dawn and Amelia are both fantastic artists and people, and the shop is clean and open. I just keep going back for more...
Jessica Savage
9 Apr 2015
REPORT
Fantastic! JP is amazing!
Lynn Antoinette D.
18 Jun 2014
REPORT
What a wonderful experience! I was referred to Amellia (Dawns Apprentice) by one one of my clients. Amellia was such a sweet and lovely person.  We had a thorough consultation and she was very patient... Read More
What a wonderful experience! I was referred to Amellia (Dawns Apprentice) by one one of my clients. Amellia was such a sweet and lovely person.  We had a thorough consultation and she was very patient and very honest about what would look good on my skin tone. We pinned down a beautiful image. This gal does great cover up work and I am confident that she will be nothing but spectacular! Read Less
Tom Barton
15 Jun 2014
REPORT
Dawn's fantastic! Down to earth, very sincere, extremely talented.
Deborah Duran Nelson
4 Oct 2013
REPORT
The wait to get in is long but well worth it. Dawn is very professional and her work is like no other! I'm very proud of my rib piece and I can't wait to go in for more!
Andrea F.
1 Apr 2013
REPORT
Dawn Purnell is world-class, for sure.  We're lucky to have her in Santa Fe, because she's worth traveling for--and, after having seen her work, I'd have gone whereever I needed to to have her do my s... Read More
Dawn Purnell is world-class, for sure.  We're lucky to have her in Santa Fe, because she's worth traveling for--and, after having seen her work, I'd have gone whereever I needed to to have her do my shoulder piece.She's a real pleasure to work with.  I tend to stay quiet and not like to chat too much while I'm in the chair, and during one of our longer sessions, after wiping away the smeared ink to look at the progress, she just said softly, "I love tattooing."  She's worth the wait, which can be long, and worth the cost, which is high (but not for an artist of her caliber!).  If you're investing the time and money and space on your body for a piece of art, you won't do better than to get in with Dawn. Read Less
Jonas A.
14 May 2010
REPORT
Beware of having anyone do your tattoo but Dawn. My tattoo was unfinished, I had paid her shop in full - $780.00. When I called to have my final session I was told the artist had left the shop and tha... Read More
Beware of having anyone do your tattoo but Dawn. My tattoo was unfinished, I had paid her shop in full - $780.00. When I called to have my final session I was told the artist had left the shop and that her shop was not responsible for my Tattoo.But she had no problem taking my Visa card! Yeah Dawn is an Artist Read Less
forrestfairie
20 Jul 2009
REPORT
Although the tattoo was superb, the customer service was poor. I was willing to wait on the 6 month waiting list for Dawn. The morning of my appointment she was late and then made me wait while she co... Read More
Although the tattoo was superb, the customer service was poor. I was willing to wait on the 6 month waiting list for Dawn. The morning of my appointment she was late and then made me wait while she conversed with co-workers for another 30 minutes. Dawn did not show up for our follow-up appointment She also did not bother to call me back to reschedule. Read Less
Sam A.
4 Mar 2009
REPORT
Dawn's Custom Tattoo is well received in Santa Fe, noteable in their custom work and detailed design. However be aware that a tattoo appointment can take up to six months to schedule due to the overwh... Read More
Dawn's Custom Tattoo is well received in Santa Fe, noteable in their custom work and detailed design. However be aware that a tattoo appointment can take up to six months to schedule due to the overwhelming demand for Dawn Purnell's work. Read Less
8gun
23 Aug 2007
REPORT
At 42 years of age this was my first tattoo.I have had an idea of what i wanted for quit some time. The problem was who to let do it.i have seen several tattoos from around my area(i live in south ark... Read More
At 42 years of age this was my first tattoo.I have had an idea of what i wanted for quit some time. The problem was who to let do it.i have seen several tattoos from around my area(i live in south arkansas).Nothing from arkanasas ever came into play and a few from louisiana looked ok but not the talent or style i would intrust to leave a life long piece of art and something ten years down the road i would still like.I work a trail ride in new mexico once a year.My boss has a ranch in santa fe.So i started checking to see if there were any QUALITY tat shops in the area.It did not take long to find that dawn,s custom tattoo was the place to go .Made a phone call to set up a appt. to check out shop and look first hand at some past work .Dawn was booked up till november(this was mid june)so i talked to a guy named prakash.So i took a long good look at his portf. and was able to make a appt. for the following sat.I arrived just before ten that morning .Prakash was already there getting things in order.It was a long session (for the both of us )but it had to be done that day because my plane out of albq.,N.M to dallas was the next morning.Long story short things could not have worked out better.Prakash is a true professional artist in ever sense of the word.So whether you get dawn or prakash you can,t go wrong.My next tattoo will be at dawn,s custom tattoo with prakash at the gun if possible. Read Less
Is this your business?
CLAIM IT HERE
Incorrect information? Let us know