Best spot for tattoos. Amazing people, great art, welcoming environment, and reasonable pricing. It's the kind of local business that is rooted in the community and well worthy of support. I've gotten tattooed here many times over the years and I will get tattooed here again. Read Less

Janet and Zera are the only artists I go to. They are highly skilled and they have always captured my visions for my tattoos perfectly. I have very sensitive skin, and usually would break out in a rash after a tattoo no matter where I went. Britt Idea is the only tattoo shop Where my skin doesn't have a reaction and all my tattoos heal very well. I wouldn't trust my skin with anyone else! Read Less

Zera is my all time favorite tattoo artist. I am an artist myself and EXTREMELY fussy about my art style, detail, color and placement. She always listens and carries out the tattoos beautifully. I adore her and her mad skills! Read Less

Zera did my very first tattoo back in January, and she made the entire process easy and fun. I adore my tattoo and have gotten a lot of compliments on it. Everyone warned me if I got one I'd want more, and I'm already thinking about what to have her do next. Read Less

Sat with Zera this week and absolutely loved everything about it. It is always nice to get a new piece of art to carry with you for life and Zera created a masterpiece. You have made a lifelong client. I have been watching her work for a couple of years now and on the recommendation of a friend Lisa Saul finally found the time to take the time and am so happy I did. Had a conversation last night with a friend about how new ink resets a person and gets you grounded. I wonder how many people have this same feeling? Thank you Zera I will be seeing you sooner rather than later. Bryan Read Less

Janet is an amazing artist and I could not be happier with the work she did on my shoulder. What I thought might take 3+ hours took only an hour and a half, and I cannot find a single flaw in her work. Affordable, quick, and beautiful. I'll be coming back. ☺️ Read Less

I've gotten 5 of my tats from Zera; the first of them while she was still inking for Jodi...about a million years ago! lol She has only gotten better over the years. I took both my son, and my bestie, here for their first tats, because I wanted them to have the best! Try to remember, as with any art, it takes time. Zera always takes her time creating just what you want; this is not a an assembly line parlor. Plan ahead, stop by to chat with her before scheduling, and if you want a custom piece, give her your vision and she'll make it a reality... only better than you could have hoped! As for me...I'm scheduling for my birthday tat right now! Read Less

I got my first 2 tattoos here. Zera drew one up based on what I wanted and what she came up with was far more beautiful than anything I could think of. There is an awesome energy there and Zera and Janet are both fantastic people. I wasn't nervous and it was a great experience. I already know what I want next. I moved back to Lansing but will drive there for my next one. Read Less

I had heard about Zera from my daughter so I got in contact with her through FB.  I had a general idea of what I wanted but Zera took it to a whole new level.  She is the best and worth the wait.  As soon as I save up, I'll be back for my next one. Read Less

Zera is an amazing artist, very professional and friendly. Appointments are walk in only, and there is no phone to call. I had my first and only tattoo here. This is the nicest tattoo studio I've seen in southeast Michigan.  Zera has an MFA, and her drawings are framed on the walls. I  especially loved the huge pencil drawing of her dog. If you want a real artist to do your tattoo,  come here. The place is extremely clean and spacious.  She even has chandeliers up! I have come across other customers,  and everyone I talked to has been really happy with their body art. Read Less

I got my very first ink-ling from Janet at this location.  She was real easy to chat with about the whole process which took away the anxious ants about getting tattooed for the first time.  I've received 8 tattoos at this shop, and every experience has been a rewarding and perfectly tailored piece of art.  Go to this shop! Read Less

Best tattoo experience I have ever had (and there have been many...). I have found my new tatoo artist. Zera designed my tatoo from photos and it is more than I could have imagined. Super cool environment for a tattoo and Zera is awesome and easy to sit and chat with for hours. I will be back shortly to expand my orchid sleeve further. Read Less

Zera gave me my first tattoo and I'm totally in love with it. I went in to talk with her on a Saturday, thinking I'd have to come back in a  few weeks, but she fit me in a few hours later (because I was getting something small). Zera made me feel very comfortable and was fun to talk to during the process. The design was all lines, and her precision was amazing. I'm very happy, and I'll definitely come back to her for more. Highly recommend! Read Less

I have been going to Zera since she was working at Jody's shop, Ink for Life, and more than a decade later, they still look brand new. I'm so glad she's opened up her own shop! Anything you can think of Zera (the owner/artist) or Janet will be able to make it even better than you could possibly imagine! These lady's can lay the ink in so well, you'll love it because it will always look like it did on the day you got it! Read Less

Came here for my first tattoo today and words cannot express how happy I am with the result.  I brought a picture of a compass I found on the internet, but I didn't want the exact design.  Janet traced it and made some small changes to it to make it uniquely mine.  I absolutely loved her vision and interpretation of it.  Her line work was amazing and she was entertaining to talk to throughout the whole procedure. Now that I got the first one out of the way, I can confidently say I'll be getting a few more down the road and I'll definitely be asking for Janet again. Read Less

I CANNOT say enough great things about Zera and Brite Idea Tattoo.  She was recommended to me by EVERY single friend I know that has a tattoo, who is from this area.  Literally every one of my tatted friends in Michigan has been inked by Zera at one point or another; most of my friends are extremely loyal to her as their artists...and now I know why.I got my 4th, and by far BEST, tattoo done by Zera in the summer of 2011.  Not only did she take a simple design and completely take it to the next level, but she completely exceeded all of my expectations; I am more in love with the design she came up with than I could have ever imagined.  EVERYONE who sees my tattoo LOVES it and is completely blown away by Zera's artistry.Besides the fact that her work is beyond amazing, she is also very reasonably priced and absolutely wonderful to work with.  Sitting through a 2.5 hour session while someone is running a needle across your skin can't generally be considered a "good time" however Zera made it comfortable as possible.She books up quickly so you may have to wait some time to get an appointment; and this is a one-woman shop, so you can't just walk in and get service right away, because she is probably busy working with another client, so keep this in mind and understand where she is coming from.  Believe me, it is worth the wait! Read Less

Five Stars all the way!!!Before I met Zera I would never ever in a million years consider allowing anyone to tattoo on me what they envisioned as an interpretation of what I wanted.  I got to know Zera as an artist and think that that is why I trust her so much in creating a work of art for my body. She is an amazing artist and very versatile.  I have two huge tats that I got this year that take up the top of each arm, little under a half-sleeve style on the front of each arm.  They are Japanese-style tats, but totally original at the same time.  I allowed Zera to interpret what I wanted instead of micromanaging the process or giving her something some other artist had done. We talked over the general style, what I wanted and she produced two works of art that now grace my arms.  This place is CLEAN as a whistle, VERY spacious and very chill and just an all-around great place to hang out.  And, Zoey her dog could not be sweeter. She's the shop pooch and super sweet and chill. If you want true art, done by someone first, with the soul of an artist and second with the education of an artist to back it up and third (but not least) the great attitude to do work on people- go see Zera. Read Less

Zera is a wonderful artist.  I got my tattoo done by her when she was still at Ink For Life - she was recommended by a co-worker - and it is still one of my favorite tattoos.  She did a great job fitting the piece so that it laid perfectly with the contours of my foot.  She's trained in fine arts (she has her BA from UofM), and it shows!  She also helped me elaborate on a ...less than impressive tattoo, we'll say - that I had gotten done elsewhere (my first...and oh how uneducated I was!)Anyway, I'm pretty picky about tattoos, tattoo styles, and artists, but I can definitely recommend Zera - you're in good hands! Read Less

I recently got my first tattoo at Brite Idea. I looked around long and hard before making my decision. When I saw photos of Zera's work on Brite Idea's Facebook page I was sold.  Zera was great - she has such a light touch and is so remarkably good at what she does that it was worth the price to just watch her work. She did a great job on my eagle - the colors are brilliant and gorgeous. In the photo I showed her the eagle has a little smirk and she reproduced it exactly. The shop itself is also really nice and makes you feel right at ease. I've been recommending Brite Idea to everyone I know - even people who don't even live in Michigan. :) Come to Ypsi! Zera does amazing work! Read Less

I'm a "frequent flyer" of Brite Idea Tattoo, so keep in mind I might be biased a bit heavily in the positive direction. The studio itself is very modern and professional, with wooden floors, comfortable seating and ample space. The walls are adorned with pieces of art by Zera Anderson (who owns the joint and tattoos). Also, it is a small business owned by a local resident of the community.Over the summer, Jodi (who owned Ink For Life, formerly down the strip) is in town doing work, which long-standing customers are happy to take advantage of, but the majority of the year Zera herself is the only acting artist. This means two things necessarily - first, there is generally a wait time between when you come in to make an appointment and when your appointment actually is; second, Zera is talented enough to warrant being the only artist working out of the studio. Of the six tattoos I have, she has done five and they are each elaborate, unique and incredible. On many occasions I have been asked to pass on "regards to my artist" on behalf of random bystanders who saw them and were impressed. If you want quality ink done, Brite Idea Tattoo is definitely worth checking out. If you don't live nearby, it would still be worthwhile to travel out to visit. I have no doubt that I will have many future inking adventures here. Read Less

Just got my first tattoo at Brite Idea Tattoo but its my 7th by owner /operator Zera. I got the first 6 when she was at Ink For Life after recommendations from 2 other clients. My latest tattoo came out amazing as always. I just gave her a basic idea of what I wanted and she did an amazing job, giving me a piece of art I will be proud to show off forever. Aside from Zera's always awesome work, the new shop is amazing. Its clean, professional, and comfortable. She is up to code with the health dept which means I can give blood tomorrow if I wish, which is huge for me. Her prices are very reasonable and comparable with other shops. If you are looking to add some ink, I cannot recommend Zera and Brite Idea Tattoo high enough. Read Less

don't let the older looking building facade fool you--this is a great place to get tattooed.  the over one month waiting list should be an indication as well.  zera did my tattoo yesterday and not only is she as cute as a button, but she did an extremely high quality job in a short amount of time and for a VERY reasonable price.  there are just the two women working here, which is a nice change from the usual sausage fests that comprise tattoo shops.  i wish they had a cool chick who did piercings/body mods, but hey i wish i could win the lottery too.i have had my tattoo for less than 24 hours and i have gotten SOOO many ooohs and ahhhs over it.  people are literally GUSHING over the excellent job that she did.  oh did i mention that the inside is nice, and so are the people working there? Read Less