49 Reviews

Good Luck Tattoo

Santa Cruz, California
Reviews
Amañda G.
19 Jul 2019
REPORT
Amazing 2 session work. I love the detail and design to my piece..I started with an idea.. He was able to draw it and was receptive to the changes and my personal style
Erica E.
13 Jul 2019
REPORT
So clean, super friendly staff and great location. Got my first tattoo from Matteo and I could not be happier!!!
Alex W.
8 Jul 2019
REPORT
Before I leave my review I would just like to say... Whenever you Yelp review tattoo joints, you're bound to see the bogus complaints. If you're concerned with a bad review please remember to go to th... Read More
Before I leave my review I would just like to say... Whenever you Yelp review tattoo joints, you're bound to see the bogus complaints. If you're concerned with a bad review please remember to go to the profile of the person complaining and notice how ALL of their reviews are just petty complaints. Yelp was created to be helpful, but people definitely use it as an outlet to passive aggressively complain. If you're reading this in hope of finding your new tattoo artist/shop I would highly recommend finding them on Instagram! @kellymcmurraytattooer @matteomoyer_ @ksmith_tattoosWhere to begin, ah yes a few years ago I was in the area on vacation in Aptos. It was summertime and I was looking for a walk in shop to get a tattoo. Naturally my girlfriend mentioned this shop she follows on IG in Capitola. The shop was quick to answer the phone and tell me their availability. My first tattoo done at this shop was by Kelly (I'll post update the pic when I can find it). The shop is in such a cool spot, definitely makes you feel like you're immersed in the culture when your down there by the ocean. The tattoo was perfect it had straight clean lines, crisp colors and 4 years later it still looks fantastic!Fast forward to now. This tiger is something I've wanted for a while but never actually had the courage to run out and get tattooed. This summer I decided to go for it and I trusted Kelly to help me design the perfect tattoo. Kelly was at the shop before our appointment working on the design, we spent close to 45 minutes erasing and changing little details of the tigers outline (the drawing did not look like this originally). Design is important and finding a tattoo artist that will work with you and tell you the do's and dont's of tattooing is even more important in my opinion. Every artist in this shop is nice, professional and knowledgeable so I had a lot of fun designing my tattoo and watching other people in the shop design their tattoos!The outline hurt like every tattoo but she put me in a comfortable spot, chatted to make the time go by and let me take break when it got too intense Once the outline was complete Kelly busted out the iPad and she drew tons of different color ideas and let me pick and choose exactly what I wanted. Honestly the coolest colors in this tattoo were Kelly's ideas, I have an extreme amount of faith in her ability to hear me out and choose what's going to look the best and last a very long time! I couldn't be happier with my new tattoo and the great times we had in the shop. Total needle time was a little over 4 hours not including the time we spent designing and picking colors. Kelly's shop has really REALLY good pricing for the quality of work they provide. I'd say whether you're making an appointment or walking in just be humble, let the artists guide you and you'll have a great time too. Read Less
Y. S.
22 Jun 2019
REPORT
Too bad Tayo. Wow. Better off getting a tattoo from a REAL tattoo artist. One whom knows how to do digit tattoos, instead of dodging by saying"give me a call in an hour and numbered symbols would look... Read More
Too bad Tayo. Wow. Better off getting a tattoo from a REAL tattoo artist. One whom knows how to do digit tattoos, instead of dodging by saying"give me a call in an hour and numbered symbols would look better'. Ha! Don't go here. Way to ruin the name of the shop Tayo. Step up, man up when you don't know how to do digit ink. Read Less
Charmaine T.
9 Jun 2019
REPORT
This is a great place to get a tattoo! It's beautifully decorated inside with music playing and artwork displayed. The tattoo art is not cluttered and overwhelming like some places, the music had a po... Read More
This is a great place to get a tattoo! It's beautifully decorated inside with music playing and artwork displayed. The tattoo art is not cluttered and overwhelming like some places, the music had a positive vibe, and the place is decorated in brighter colors, giving a more relaxed feel. Kelly was wonderful to work with. She will tell you if what you want isn't practical as far as size, placement or if there's too much going on with what you want.  She took the time to work with me on all of this, and I left a very happy customer.  I will definitely be returning to see her some day!! Read Less
Kyrie D.
4 May 2019
REPORT
Called to ask a question and was mad disrespected. Don't know who she was but you just don't talk to people like that. She totally misunderstood my question and was extremely dismissive. Didn't really... Read More
Called to ask a question and was mad disrespected. Don't know who she was but you just don't talk to people like that. She totally misunderstood my question and was extremely dismissive. Didn't really let me talk even. I've asked the same question to multiple other shops and they've been very kind. When I said thank you for explaining it correctly she said that I probably got turned down for asking for a cheap tattoo. Which I didn't and they were kind. I have a small small like and six tiny dots. I was trying to understand the way minimums worked. Somehow according to her a line on my face would easily be 100 bucks. One line really? That's what you think?? That's the mindset that's got you so stuck up? Seriously you guys need to ego check your employees. I have severe anxiety and it fucked me up for a few hours which is absolutely not okay. I don't care how much of a tatted bad bitch you are. Have some care. It may have sounded like a dumb question but I have a traumatic brain injury and I need to make sure I'm not confused which I'm allowed to do without that experience. You never know what someone's going through.. Read Less
Mike C.
17 Mar 2019
REPORT
My girlfriend and I came in Saturday afternoon to see about getting a tattoo, it wasn't planned originally. We were walk ins and the shop was obviously busy, still having a few people ahead of us. Jus... Read More
My girlfriend and I came in Saturday afternoon to see about getting a tattoo, it wasn't planned originally. We were walk ins and the shop was obviously busy, still having a few people ahead of us. Just wanted to give a shout out to Kelly for making it happen. We were able to come back after hours and get the work done, and she did a really great job. We'll definitely be back to see her on a future trip to Santa Cruz.*Tattoo was a paw print for our dog that recently passed. Read Less
Andrea S.
22 Nov 2018
REPORT
A couple of friends and I came in with appointments with Kelly a couple weeks ago. She was amazing. The shop is clean, organized and overall a cool atmosphere. She was nearly a mind reader when it cam... Read More
A couple of friends and I came in with appointments with Kelly a couple weeks ago. She was amazing. The shop is clean, organized and overall a cool atmosphere. She was nearly a mind reader when it came to the tattoos we wanted. She had good advice to make it look good and last a life time. We will definitely be back. Thank you. Read Less
Deborah R.
12 Nov 2018
REPORT
"Joey" Joseph is great, if you chose this place you will be so happy, you'll write a review! I was a walk in for a small piece. Joey took his time to make sure it was perfect for ME! JosephJames is a ... Read More
"Joey" Joseph is great, if you chose this place you will be so happy, you'll write a review! I was a walk in for a small piece. Joey took his time to make sure it was perfect for ME! JosephJames is a great artist, I was with my son CJ & daughter in law Audy,  Joey was personable we talked about family. I got CR on my arm which means Celebrate Recovery! Got a hurts, habits or hang up? Come visit us at #hope4hayward starting Tuesday 1-1-19 at New Hope Church in Hayward, Ca Read Less
Kristy S.
29 Sep 2018
REPORT
I met Kelly (the owner) when I was living in SC. I now live in Sacramento and the piece she did for me was so good, I still make the three hour drive to get more work done by her. She's such an amazin... Read More
I met Kelly (the owner) when I was living in SC. I now live in Sacramento and the piece she did for me was so good, I still make the three hour drive to get more work done by her. She's such an amazing person and you can always tell that she takes her time on her work! Read Less
Alejandra N.
30 Aug 2018
REPORT
Awesome place to get tattoos :) They work with your idea and really do help with the composition and placement. Walk-ins are welcomed here.I went as a walk-in to get a pineapple tattoo. Jordan was the... Read More
Awesome place to get tattoos :) They work with your idea and really do help with the composition and placement. Walk-ins are welcomed here.I went as a walk-in to get a pineapple tattoo. Jordan was the artist who helped me and he did an amazing job on the drawing and coloring of the pineapple!My cousin got a bigger piece, for her going in there as a walk-in, Kasey was able to help her, draw what she wanted, and tattoo an amazing piece on her!Would definitely recommend this shop! Read Less
Chrissy B.
25 Aug 2018
REPORT
Joseph James was absolutely Amazing. My best friend and I went in to have tattoos done and he was very accommodating with what we wanted. We highly recommend getting tattooed by him.
Meli P.
5 Jun 2018
REPORT
Great service and super friendly!! Would highly recommend this place, especially if its your first time. Joesph James did a great job and was very helpful and knowledgeable with tattoo after care. My ... Read More
Great service and super friendly!! Would highly recommend this place, especially if its your first time. Joesph James did a great job and was very helpful and knowledgeable with tattoo after care. My mom and I will be back!! :D Read Less
Megan S.
3 Jun 2018
REPORT
I went to Joseph James, he did an amazing job! He was very patient with me. I was very nervous because It was my first tattoo! Very clean, organized shop. Great experience, highly recommend!
Lona C.
21 May 2018
REPORT
The shop is super clean and has a great Santa Cruz vibe!  Kelly was very friendly and patient with me.  This was my first tattoo and it turned out exactly as I wanted!  Highly recommend Kelly!
Kit B.
12 May 2018
REPORT
I went to Kasey Smith for a pretty simply idea & he helped me put it together in a way that I liked. It was easy to contact & make an appointment & I didn't have to book months in advance! The shop is... Read More
I went to Kasey Smith for a pretty simply idea & he helped me put it together in a way that I liked. It was easy to contact & make an appointment & I didn't have to book months in advance! The shop is simple but has a very Santa Cruz feel to it. It didn't feel crowded or noisy & was overall very clean. His line work & steady hand are by far the best I've experienced. He seems pretty quiet but very concentrated which I like in an artist. Definitely coming back here! Read Less
Sirsoggypopcorn
21 Feb 2018
REPORT
Great place to get an amazing tattoo. I recommend this place all the way
Mandy M.
19 Dec 2017
REPORT
This review is long overdue. I found Kelly and her shop on Instagram some time last year. I really liked her style and use of color so I booked an appointment with her. Communication through email was... Read More
This review is long overdue. I found Kelly and her shop on Instagram some time last year. I really liked her style and use of color so I booked an appointment with her. Communication through email was easy. When I arrived at the shop I was pleasantly surprised to find that there is easy parking in a lot out front, and the shop is decorated beautifully. It has this awesome, sparkly sofa and tons of artwork up on the walls. Kelly talked to me about placement and colors of the tattoo, and went to work. She did an incredible job on my 80's inspired cassette tape. The tattoo was so impressive that my hubby went to Kelly a few months later to get a version of it. I'm looking forward to visiting Kelly and her shop soon! Read Less
Alix C
19 Nov 2017
REPORT
Microblading (Semi permanent eyebrow tattooing) now available along with awesome traditional tattooing!
Haley J.
12 Sep 2017
REPORT
Absolutely terrible. Never let Kelly McMurray TOUCH YOU. She completely hacked my daisy, arguably one of the easiest tattoos EVER. I can't even believe how bad it is. Don't let the colorful pictures f... Read More
Absolutely terrible. Never let Kelly McMurray TOUCH YOU. She completely hacked my daisy, arguably one of the easiest tattoos EVER. I can't even believe how bad it is. Don't let the colorful pictures fool you on her Instagram or Yelp. In reality you will get a flower that looks like an octopus. She also SCARRED ME REALLY BAD (actual visible scars on my tattoo from her digging her needle into me way to hard) WHO USES THIS MUCH BLACK IN A FLOWER? Such an amateur. The best part of all of it being that She refuses to fix, cover or pay for her mistake. NOT a real artist, please save your money and skin and find a real one. Read Less
Andrew L.
20 Jul 2017
REPORT
Kasey rocks! Thanks for allowing me to walk in a few weeks back, first tattoo experience was great. Shop is clean, well lit & Kasey sketched up a design better than I envisioned. Check em out guys! Lo... Read More
Kasey rocks! Thanks for allowing me to walk in a few weeks back, first tattoo experience was great. Shop is clean, well lit & Kasey sketched up a design better than I envisioned. Check em out guys! Lots of beautiful American Traditional work. Read Less
Juli B.
6 Jul 2017
REPORT
Kasey was able to use organic ingredients to fix my tattoo after I had an allergic reaction. He knew his stuff and I'm thrilled. Bet clean and professional.
Linnea H.
13 May 2017
REPORT
Kelly is great!! She has an amazing tattoo style and she did a phenomenal job on mine. There's a group of very talented artists here and all the tattooers who were at the shop today were real nice and... Read More
Kelly is great!! She has an amazing tattoo style and she did a phenomenal job on mine. There's a group of very talented artists here and all the tattooers who were at the shop today were real nice and welcoming.  Everyone had a good time.  Definitely coming back. Read Less
James B.
29 Apr 2017
REPORT
Great service the artest was really helpfull in helping me with my design an was did a amazing job will be coming back for lots more
Michelle L.
23 Mar 2017
REPORT
My husband and I wandered in to Good Luck Tattoo with the idea of getting some "Good Luck" flash for St. Patrick's day. Out of the corner of my eye I saw this tattoo and knew it was meant for me. I ha... Read More
My husband and I wandered in to Good Luck Tattoo with the idea of getting some "Good Luck" flash for St. Patrick's day. Out of the corner of my eye I saw this tattoo and knew it was meant for me. I had a small fan girl moment when Kelly approached me and said that I was next and asked me what I wanted done. (I have been following her on Instagram for a couple of years) I got really lucky and she agreed to do this tattoo for me in the midst of her "flash sale." I look forward to going back and adding to it! Read Less
Michelle R.
23 Mar 2017
REPORT
My husband and I wandered in to Good Luck Tattoo with the idea of getting some "Good Luck" flash for St. Patrick's day. Out of the corner of my eye I saw this tattoo and knew it was meant for me. I ha... Read More
My husband and I wandered in to Good Luck Tattoo with the idea of getting some "Good Luck" flash for St. Patrick's day. Out of the corner of my eye I saw this tattoo and knew it was meant for me. I had a small fan girl moment when Kelly approached me and said that I was next and asked me what I wanted done. (I have been following her on Instagram for a couple of years) I got really lucky and she agreed to do this tattoo for me in the midst of her "flash sale." I look forward to going back and adding to it! Read Less
Monique Salas
6 Mar 2017
REPORT
I wanted to get a ring finger tattoo for my husband. I called good luck tattoo to see if they accepted walk ins. Tony answered the call. It was fast, he was super chill and took the time to brainstorm... Read More
I wanted to get a ring finger tattoo for my husband. I called good luck tattoo to see if they accepted walk ins. Tony answered the call. It was fast, he was super chill and took the time to brainstorm with me to get exactly what I wanted. So happy I lucked out with good luck tattoo. I was nervous because I had bad experiences with tattoo artists before but he truly was amazing. I had a great experience, and I love my tattoos. Thank you Tony! Read Less
Carrie Barry
26 Feb 2017
REPORT
Came in as a walk in and they were very friendly. Kasey took the things I loved about my idea without me even having to tell him and put a beautiful artistic spin on it. Efficient, clean, professional... Read More
Came in as a walk in and they were very friendly. Kasey took the things I loved about my idea without me even having to tell him and put a beautiful artistic spin on it. Efficient, clean, professional, friendly, and expert talent. Highly recommend to out of towners and locals!Read Less
valerie gillies
31 Jan 2017
REPORT
Super cool flashes on the wall, and clean! Cash only!
Melanie D.
17 Dec 2016
REPORT
Tony from Good luck Tattoo is FABULOUS! I really wanted to get a tattoo done today because it was a birthday present to myself. I looked this place up on Yelp and read the reviews and decided to call.... Read More
Tony from Good luck Tattoo is FABULOUS! I really wanted to get a tattoo done today because it was a birthday present to myself. I looked this place up on Yelp and read the reviews and decided to call. I was helped by Tony who was super accommodating and was able to get me in today. Not only was he incredibly pleasant but he totally exceeded my expectations of the drawing I wanted. So I highly recommend him especially and this shop as it was very clean and neat. Definitely satisfied and will go back next year for another tattoo from him.Thank you Tony! Read Less
Cookie F.
12 Aug 2016
REPORT
We walked in on a Friday afternoon, talked to Heather.  My husband and I both wanted new ink.  She decided to stay late to get us both done. Thank you, Heather so much for my badass Tink. And the grea... Read More
We walked in on a Friday afternoon, talked to Heather.  My husband and I both wanted new ink.  She decided to stay late to get us both done. Thank you, Heather so much for my badass Tink. And the great conversation. Can't wait to come back and get more!!! Read Less
Adrianne A.
29 Jul 2016
REPORT
I am very happy with my tattoo.  It came out exactly how I wanted it to.  It didn't hurt very much at all and I am so glad I decided to have Derek from Good luck tattoo give me my SF Giants tattoo!! H... Read More
I am very happy with my tattoo.  It came out exactly how I wanted it to.  It didn't hurt very much at all and I am so glad I decided to have Derek from Good luck tattoo give me my SF Giants tattoo!! He's my favorite tattoo artist for sure. Read Less
Vanessa G.
2 Jul 2016
REPORT
Awesome place, friendly tattoo artists! Walked in without having an appointment and had to wait 20 min which wasn't bad at all. I don't remember my tattoo artists name, it was either Tommy or Tony, bu... Read More
Awesome place, friendly tattoo artists! Walked in without having an appointment and had to wait 20 min which wasn't bad at all. I don't remember my tattoo artists name, it was either Tommy or Tony, but he was totally professional. We talked about Harry Potter, Doctor Who, and aliens. The tattoo took about 20 min to finish, it was a super simple design. Definitely recommend this place. Read Less
Kay W.
21 Jun 2016
REPORT
I use to love going to this shop but unfortunately Kelly the shop owner isnt honest. I got a mandala from her two years ago upon coming home and coming off the tattoo high I noticed she missed an intr... Read More
I use to love going to this shop but unfortunately Kelly the shop owner isnt honest. I got a mandala from her two years ago upon coming home and coming off the tattoo high I noticed she missed an intricate part of my tattoo, a yellow petal with black behind it. Screwing up the whole mandala. There is virtually no way to correct it. I chalked it down to a mistake, thought no harm no foul. I did notice a day after she posted my tattoo to her insta she then had deleted it. I had come to the shop two more times but was tattoo'd by a different artist but saw Kelly each time. Kelly never said anything to me. Nothing, no apology or explanation. After chatting with the other tattoo artist he told me that sure as sh*t noticed and still never reached out to me in person, when she saw me or via instagram afterwards.Thus proving to me she did know about her flub up and couldnt cop to it. It was really off putting and dishonest of her I for one will not be returning, especially now that she own it.Here is link to my insta for a picture of the tattoo.instagram.com/p/yjYmfdqv… Read Less
Sarah A.
23 May 2016
REPORT
This shop is awesome! My friends and I stopped by on a Sunday afternoon without an appointment. We wanted to get little matching tattoos on our ankles and were hell-bent on getting them that day. Othe... Read More
This shop is awesome! My friends and I stopped by on a Sunday afternoon without an appointment. We wanted to get little matching tattoos on our ankles and were hell-bent on getting them that day. Other shops turned us away saying that they were too busy or that they didn't do small tattoos, but not this place! The owner of the shop was there working on a large piece, but when she heard what we wanted she called over another artists to have him help us. He was prompt, nice, and couldn't have done a better job on our small tattoos. All-in-all we were in and out in about an hour, and he was super patient with those of us in the group who were not accustomed to the pain of getting a tattoo. He made good conversation while we were there and wasn't judgmental or condescending (as I have found some tattoo artists to be). I would highly recommend this place to anyone looking to get a tattoo in capitola. Read Less
Angelica P.
12 Mar 2016
REPORT
So I came here with two friends. My friend wanted a small anchor on his neck and we all wanted a simple "90's" tattoo on our finger. I don't know how she managed to mess it up. They all look like it s... Read More
So I came here with two friends. My friend wanted a small anchor on his neck and we all wanted a simple "90's" tattoo on our finger. I don't know how she managed to mess it up. They all look like it says "go's". I'm so embarrassed when someone asks if it's a tattoo I say it's written in pen so I can avoid having to explain. I'm going to have to cover it up with something else. I was feeling spontaneous and had been wanting to get the 90's tattoo for a while but now that's ruined and I'll have to go elsewhere. Oh, her name was Kelly. When they say Good Luck tattoo they literally mean it. Good luck! Read Less
Kiley B.
4 Mar 2016
REPORT
Heather is Amazing!! I have been getting tattooed by her for a couple years now... And I am always satisfied with the beautiful work I walk away with. Heather is great at taking my ideas and adding he... Read More
Heather is Amazing!! I have been getting tattooed by her for a couple years now... And I am always satisfied with the beautiful work I walk away with. Heather is great at taking my ideas and adding her own creative touch to them. She is creative, fun, and professional and I highly recommend her! Read Less
Ari R.
3 Feb 2016
REPORT
Addison is as good as it gets! I called suuuuper last min to see if they could do a walk in for what I thought would be an easy job ( this aint my first rodeo). I was on a time crunch and a budget. Ad... Read More
Addison is as good as it gets! I called suuuuper last min to see if they could do a walk in for what I thought would be an easy job ( this aint my first rodeo). I was on a time crunch and a budget. Addison took care of me! His work is amazing , he was friendly and just over all rad. He went above and beyond what I could have ever imagined for my request. Much better than my last experience at good luck.Next time I have some "mom time" I'll be back! :) Read Less
Ashley Ricklick
20 Jan 2016
REPORT
Kelly was awesome to work with and did an amazing job on my garter tattoo. Andi's also fantastic and has done all of my husband's tattoos.
Allison S.
2 Jan 2016
REPORT
Got tattoos from Kelly almost two weeks ago now and had a fantastic experience, from the first time we walked in the door to check the place out to our almost-healed tattoos.Kelly is friendly, recepti... Read More
Got tattoos from Kelly almost two weeks ago now and had a fantastic experience, from the first time we walked in the door to check the place out to our almost-healed tattoos.Kelly is friendly, receptive, and responsive to emails. We were greeted within moments of walking in, there's examples of the artists' work everywhere, she patiently answered all our questions, and gave us further info to contact her. A few email exchanges and one cash deposit later, we had our appointments! No hassle, very professional, shop is clean and organized.It was mine and my fiance's first tattoos so I, at least, was a little nervous. Kelly handled us gently, explaining the process as well as aftercare multiple times. She had our designs printed in a flash and tested a small section so we could each get a feel for the pain before she really set to work. She was focused but fun.She got both our tattoos done in less than the quoted time, which means she came in under-budget while still providing quality work. Our pieces look amazing! I'm absolutely in love with mine and we will definitely be back for our next tattoos. Thanks Kelly & Good Luck Tattoo! Read Less
Aurora S.
2 Jan 2016
REPORT
Got tattoos from Kelly almost two weeks ago now and had a fantastic experience, from the first time we walked in the door to check the place out to our almost-healed tattoos.Kelly is friendly, recepti... Read More
Got tattoos from Kelly almost two weeks ago now and had a fantastic experience, from the first time we walked in the door to check the place out to our almost-healed tattoos.Kelly is friendly, receptive, and responsive to emails. We were greeted within moments of walking in, there's examples of the artists' work everywhere, she patiently answered all our questions, and gave us further info to contact her. A few email exchanges and one cash deposit later, we had our appointments! No hassle, very professional, shop is clean and organized.It was mine and my fiance's first tattoos so I, at least, was a little nervous. Kelly handled us gently, explaining the process as well as aftercare multiple times. She had our designs printed in a flash and tested a small section so we could each get a feel for the pain before she really set to work. She was focused but fun.She got both our tattoos done in less than the quoted time, which means she came in under-budget while still providing quality work. Our pieces look amazing! I'm absolutely in love with mine and we will definitely be back for our next tattoos. Thanks Kelly & Good Luck Tattoo! Read Less
Ash W.
15 Dec 2015
REPORT
At first I was impressed by this place, although the attitudes of the artists were the same I have experienced elsewhere in tattoo shops. Went to have a piece worked on to look better and he actually ... Read More
At first I was impressed by this place, although the attitudes of the artists were the same I have experienced elsewhere in tattoo shops. Went to have a piece worked on to look better and he actually ended up scarring me on the spots he "touched up". Actual, raised scars. I have never had this experience before and it was not how I healed it. Artists are talented, just need more experience tattooing sensitive skin. Also showed up a couple times for an appointment and was turned away because they were working on a walk in, pretty unprofessional. Artist also showed up to my appointment 40 minutes late and was high as a kite. Would not recommend. Read Less
Cynthia Hall
30 Sep 2015
REPORT
Got my 2nd tattoo here and I love it. Addison did a beautiful simple script on my arm, it turned out the way I wanted and more
Jah N.
22 Sep 2015
REPORT
Sat for 4.5 hours but the staff made the time go by so much faster. They are kind, personable, and good-hearted folks who take their work seriously. Sometimes going into a shop can be really intimidat... Read More
Sat for 4.5 hours but the staff made the time go by so much faster. They are kind, personable, and good-hearted folks who take their work seriously. Sometimes going into a shop can be really intimidating, but these guys are relaxed and helpful. This was my 4th tattoo, but every time seems just as nerve-wracking as the first... they made sure I was comfortable and distracted me from pain.. really genuinely wanted to know about me & have a nice conversation.Aside from their personalities, I'm in LOVE with my tattoo - the detail and precision are obvious! It's just beautiful! Thanks Addi :-) Read Less
Kelly H.
11 Sep 2015
REPORT
I'm a newbie.  My first time ever. I finally got my first tattoo the guys were great and friendly. Trevor was my artist. I got something simple and he was great at making sure I was ok. I love my new ... Read More
I'm a newbie.  My first time ever. I finally got my first tattoo the guys were great and friendly. Trevor was my artist. I got something simple and he was great at making sure I was ok. I love my new tattoo and will be back. Very clean place  too. Look forward to the next one . It only hurt at the beginning then after that I didn't feel much pain. Read Less
Emma K.
28 Aug 2014
REPORT
To Make a Long Story Short: Addison is an AMAZING artist, fantastic with a tattoo gun, and Good Luck Tattoo is definitely the place to go for beautiful (clean!) tattooing with artists and owners that ... Read More
To Make a Long Story Short: Addison is an AMAZING artist, fantastic with a tattoo gun, and Good Luck Tattoo is definitely the place to go for beautiful (clean!) tattooing with artists and owners that really know their stuff. I got my very first tattoo here about 2 weeks ago and the whole experience was awesome! The shop itself is in a great location and is really inviting. Being my first time, I did quite a bit of research and visited some other shops in the area and this one made me feel the most comfortable going to. The inside is CLEAN and has a nice relaxed vibe, nothing is overbearing or in your face, despite the plethora of beautiful artwork on the walls.All of the artists looked like they did great work and I don't imagine I would have been disappointed with anyone but I chose to go with Addison because his work seemed most in line with what I was looking for. I wanted a linework dragon in all black ink (somewhat tribal, but not exactly). Addison is a great guy, very nice and didn't make me feel like I was inferior for being a virgin to tattoos. I sent him some ideas of what I was looking for and (after a brief communication snafu, which I don't blame him for) I had my appointment booked for 2 weeks from that day.When I went in I couldn't help but get excited by how excited HE was for the tattoo and he said he had been drawing dragons for the past couple days. Addison definitely put a lot of attention into it and was happy to make a few minor changes that I suggested. The tattoo took almost 4 hours and sure, it wasn't like being licked by kittens, but Addison was gentle, talkative (but not too much when I just wanted to zone out), and willing to give me breaks if I needed them. After it was all done and he showed me the tattoo in the mirror HOLY COW was it better than anything I could have imagined. I know I would have been happy with my tribal-ish dragon that I had in my head, but he added a ton of depth and realism with just a little black and white ink. I was absolutely stunned by how beautiful it was. I loved how he showed it off to the other artists and anybody that walked in. I truly feel like this was a work of art that he was proud of and I am so, so in love with it.The after-care instructions are simple (no hard sell on specialty ointments or creams) and easy to follow. I know results may vary and the healing process isn't really up to the shop or the artist, but I didn't have anything more than a bit of flaking and itching, no scabs or anything awful.I wish I could give more stars for Good Luck tattoo, it's really as good as it gets. Read Less
Kelly C.
25 Aug 2014
REPORT
I love Good Luck Tattoo. It is a great little shop right in downtown Capitola. I have gotten multiple tattoos by Kelly and I will continue to go back. She is amazing and has put some great artwork on ... Read More
I love Good Luck Tattoo. It is a great little shop right in downtown Capitola. I have gotten multiple tattoos by Kelly and I will continue to go back. She is amazing and has put some great artwork on my skin. The shop is always clean and professional and they have a sparkly gold couch to wait on. All of the artists that are there are extremely talented and have some nice portfolios laying out to look at. They have tons of flash up on display and sometimes they do flash specials. Go see Kelly or any of the other great artists to get some new tattoos. Read Less
Claire J.
15 Aug 2014
REPORT
Clean! Friendly! Atmosphere that makes me want to return to my rockabilly roots! And the tattoos are amazing!  And the artists are fantabulous!  If you want an experience, a good story to tell, come h... Read More
Clean! Friendly! Atmosphere that makes me want to return to my rockabilly roots! And the tattoos are amazing!  And the artists are fantabulous!  If you want an experience, a good story to tell, come here to get inked.  They won't let you down. Read Less
HelloMotoKitty
14 Sep 2009
REPORT
Andy and his sweet wife were great!My tattoo of Hello Kitty turned out better than I could have even wished for! Andy gave me a estimate and thats how much it was when it was done no jacking it up aft... Read More
Andy and his sweet wife were great!My tattoo of Hello Kitty turned out better than I could have even wished for! Andy gave me a estimate and thats how much it was when it was done no jacking it up after he started.. It was also more than fair in price..Andy also has very nice artwork done by him in his shop/gallery .All of you locals should check it out !!!! Read Less
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(831) 464-1108
1011 41st Avenue
Santa Cruz California 95062
Business Hours
Monday
Mon
12:00PM-20:00PM
Tuesday
Tue
12:00PM-20:00PM
Wednesday
Wed
12:00PM-20:00PM
Thursday
Thu
12:00PM-20:00PM
Friday
Fri
12:00PM-20:00PM
Saturday
Sat
12:00PM-20:00PM
Sunday
Sun
12:00PM-18:00PM
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Good Luck Tattoo

Santa Cruz, California
(49)
1011 41st Avenue
Santa Cruz California 95062
Monday
12:00PM-20:00PM
Tuesday
12:00PM-20:00PM
Wednesday
12:00PM-20:00PM
Thursday
12:00PM-20:00PM
Friday
12:00PM-20:00PM
Saturday
12:00PM-20:00PM
Sunday
12:00PM-18:00PM
Amañda G.
19 Jul 2019
REPORT
Amazing 2 session work. I love the detail and design to my piece..I started with an idea.. He was able to draw it and was receptive to the changes and my personal style
Erica E.
13 Jul 2019
REPORT
So clean, super friendly staff and great location. Got my first tattoo from Matteo and I could not be happier!!!
Alex W.
8 Jul 2019
REPORT
Before I leave my review I would just like to say... Whenever you Yelp review tattoo joints, you're bound to see the bogus complaints. If you're concerned with a bad review please remember to go to th... Read More
Before I leave my review I would just like to say... Whenever you Yelp review tattoo joints, you're bound to see the bogus complaints. If you're concerned with a bad review please remember to go to the profile of the person complaining and notice how ALL of their reviews are just petty complaints. Yelp was created to be helpful, but people definitely use it as an outlet to passive aggressively complain. If you're reading this in hope of finding your new tattoo artist/shop I would highly recommend finding them on Instagram! @kellymcmurraytattooer @matteomoyer_ @ksmith_tattoosWhere to begin, ah yes a few years ago I was in the area on vacation in Aptos. It was summertime and I was looking for a walk in shop to get a tattoo. Naturally my girlfriend mentioned this shop she follows on IG in Capitola. The shop was quick to answer the phone and tell me their availability. My first tattoo done at this shop was by Kelly (I'll post update the pic when I can find it). The shop is in such a cool spot, definitely makes you feel like you're immersed in the culture when your down there by the ocean. The tattoo was perfect it had straight clean lines, crisp colors and 4 years later it still looks fantastic!Fast forward to now. This tiger is something I've wanted for a while but never actually had the courage to run out and get tattooed. This summer I decided to go for it and I trusted Kelly to help me design the perfect tattoo. Kelly was at the shop before our appointment working on the design, we spent close to 45 minutes erasing and changing little details of the tigers outline (the drawing did not look like this originally). Design is important and finding a tattoo artist that will work with you and tell you the do's and dont's of tattooing is even more important in my opinion. Every artist in this shop is nice, professional and knowledgeable so I had a lot of fun designing my tattoo and watching other people in the shop design their tattoos!The outline hurt like every tattoo but she put me in a comfortable spot, chatted to make the time go by and let me take break when it got too intense Once the outline was complete Kelly busted out the iPad and she drew tons of different color ideas and let me pick and choose exactly what I wanted. Honestly the coolest colors in this tattoo were Kelly's ideas, I have an extreme amount of faith in her ability to hear me out and choose what's going to look the best and last a very long time! I couldn't be happier with my new tattoo and the great times we had in the shop. Total needle time was a little over 4 hours not including the time we spent designing and picking colors. Kelly's shop has really REALLY good pricing for the quality of work they provide. I'd say whether you're making an appointment or walking in just be humble, let the artists guide you and you'll have a great time too. Read Less
Y. S.
22 Jun 2019
REPORT
Too bad Tayo. Wow. Better off getting a tattoo from a REAL tattoo artist. One whom knows how to do digit tattoos, instead of dodging by saying"give me a call in an hour and numbered symbols would look... Read More
Too bad Tayo. Wow. Better off getting a tattoo from a REAL tattoo artist. One whom knows how to do digit tattoos, instead of dodging by saying"give me a call in an hour and numbered symbols would look better'. Ha! Don't go here. Way to ruin the name of the shop Tayo. Step up, man up when you don't know how to do digit ink. Read Less
Charmaine T.
9 Jun 2019
REPORT
This is a great place to get a tattoo! It's beautifully decorated inside with music playing and artwork displayed. The tattoo art is not cluttered and overwhelming like some places, the music had a po... Read More
This is a great place to get a tattoo! It's beautifully decorated inside with music playing and artwork displayed. The tattoo art is not cluttered and overwhelming like some places, the music had a positive vibe, and the place is decorated in brighter colors, giving a more relaxed feel. Kelly was wonderful to work with. She will tell you if what you want isn't practical as far as size, placement or if there's too much going on with what you want.  She took the time to work with me on all of this, and I left a very happy customer.  I will definitely be returning to see her some day!! Read Less
Kyrie D.
4 May 2019
REPORT
Called to ask a question and was mad disrespected. Don't know who she was but you just don't talk to people like that. She totally misunderstood my question and was extremely dismissive. Didn't really... Read More
Called to ask a question and was mad disrespected. Don't know who she was but you just don't talk to people like that. She totally misunderstood my question and was extremely dismissive. Didn't really let me talk even. I've asked the same question to multiple other shops and they've been very kind. When I said thank you for explaining it correctly she said that I probably got turned down for asking for a cheap tattoo. Which I didn't and they were kind. I have a small small like and six tiny dots. I was trying to understand the way minimums worked. Somehow according to her a line on my face would easily be 100 bucks. One line really? That's what you think?? That's the mindset that's got you so stuck up? Seriously you guys need to ego check your employees. I have severe anxiety and it fucked me up for a few hours which is absolutely not okay. I don't care how much of a tatted bad bitch you are. Have some care. It may have sounded like a dumb question but I have a traumatic brain injury and I need to make sure I'm not confused which I'm allowed to do without that experience. You never know what someone's going through.. Read Less
Mike C.
17 Mar 2019
REPORT
My girlfriend and I came in Saturday afternoon to see about getting a tattoo, it wasn't planned originally. We were walk ins and the shop was obviously busy, still having a few people ahead of us. Jus... Read More
My girlfriend and I came in Saturday afternoon to see about getting a tattoo, it wasn't planned originally. We were walk ins and the shop was obviously busy, still having a few people ahead of us. Just wanted to give a shout out to Kelly for making it happen. We were able to come back after hours and get the work done, and she did a really great job. We'll definitely be back to see her on a future trip to Santa Cruz.*Tattoo was a paw print for our dog that recently passed. Read Less
Andrea S.
22 Nov 2018
REPORT
A couple of friends and I came in with appointments with Kelly a couple weeks ago. She was amazing. The shop is clean, organized and overall a cool atmosphere. She was nearly a mind reader when it cam... Read More
A couple of friends and I came in with appointments with Kelly a couple weeks ago. She was amazing. The shop is clean, organized and overall a cool atmosphere. She was nearly a mind reader when it came to the tattoos we wanted. She had good advice to make it look good and last a life time. We will definitely be back. Thank you. Read Less
Deborah R.
12 Nov 2018
REPORT
"Joey" Joseph is great, if you chose this place you will be so happy, you'll write a review! I was a walk in for a small piece. Joey took his time to make sure it was perfect for ME! JosephJames is a ... Read More
"Joey" Joseph is great, if you chose this place you will be so happy, you'll write a review! I was a walk in for a small piece. Joey took his time to make sure it was perfect for ME! JosephJames is a great artist, I was with my son CJ & daughter in law Audy,  Joey was personable we talked about family. I got CR on my arm which means Celebrate Recovery! Got a hurts, habits or hang up? Come visit us at #hope4hayward starting Tuesday 1-1-19 at New Hope Church in Hayward, Ca Read Less
Kristy S.
29 Sep 2018
REPORT
I met Kelly (the owner) when I was living in SC. I now live in Sacramento and the piece she did for me was so good, I still make the three hour drive to get more work done by her. She's such an amazin... Read More
I met Kelly (the owner) when I was living in SC. I now live in Sacramento and the piece she did for me was so good, I still make the three hour drive to get more work done by her. She's such an amazing person and you can always tell that she takes her time on her work! Read Less
Alejandra N.
30 Aug 2018
REPORT
Awesome place to get tattoos :) They work with your idea and really do help with the composition and placement. Walk-ins are welcomed here.I went as a walk-in to get a pineapple tattoo. Jordan was the... Read More
Awesome place to get tattoos :) They work with your idea and really do help with the composition and placement. Walk-ins are welcomed here.I went as a walk-in to get a pineapple tattoo. Jordan was the artist who helped me and he did an amazing job on the drawing and coloring of the pineapple!My cousin got a bigger piece, for her going in there as a walk-in, Kasey was able to help her, draw what she wanted, and tattoo an amazing piece on her!Would definitely recommend this shop! Read Less
Chrissy B.
25 Aug 2018
REPORT
Joseph James was absolutely Amazing. My best friend and I went in to have tattoos done and he was very accommodating with what we wanted. We highly recommend getting tattooed by him.
Meli P.
5 Jun 2018
REPORT
Great service and super friendly!! Would highly recommend this place, especially if its your first time. Joesph James did a great job and was very helpful and knowledgeable with tattoo after care. My ... Read More
Great service and super friendly!! Would highly recommend this place, especially if its your first time. Joesph James did a great job and was very helpful and knowledgeable with tattoo after care. My mom and I will be back!! :D Read Less
Megan S.
3 Jun 2018
REPORT
I went to Joseph James, he did an amazing job! He was very patient with me. I was very nervous because It was my first tattoo! Very clean, organized shop. Great experience, highly recommend!
Lona C.
21 May 2018
REPORT
The shop is super clean and has a great Santa Cruz vibe!  Kelly was very friendly and patient with me.  This was my first tattoo and it turned out exactly as I wanted!  Highly recommend Kelly!
Kit B.
12 May 2018
REPORT
I went to Kasey Smith for a pretty simply idea & he helped me put it together in a way that I liked. It was easy to contact & make an appointment & I didn't have to book months in advance! The shop is... Read More
I went to Kasey Smith for a pretty simply idea & he helped me put it together in a way that I liked. It was easy to contact & make an appointment & I didn't have to book months in advance! The shop is simple but has a very Santa Cruz feel to it. It didn't feel crowded or noisy & was overall very clean. His line work & steady hand are by far the best I've experienced. He seems pretty quiet but very concentrated which I like in an artist. Definitely coming back here! Read Less
Sirsoggypopcorn
21 Feb 2018
REPORT
Great place to get an amazing tattoo. I recommend this place all the way
Mandy M.
19 Dec 2017
REPORT
This review is long overdue. I found Kelly and her shop on Instagram some time last year. I really liked her style and use of color so I booked an appointment with her. Communication through email was... Read More
This review is long overdue. I found Kelly and her shop on Instagram some time last year. I really liked her style and use of color so I booked an appointment with her. Communication through email was easy. When I arrived at the shop I was pleasantly surprised to find that there is easy parking in a lot out front, and the shop is decorated beautifully. It has this awesome, sparkly sofa and tons of artwork up on the walls. Kelly talked to me about placement and colors of the tattoo, and went to work. She did an incredible job on my 80's inspired cassette tape. The tattoo was so impressive that my hubby went to Kelly a few months later to get a version of it. I'm looking forward to visiting Kelly and her shop soon! Read Less
Alix C
19 Nov 2017
REPORT
Microblading (Semi permanent eyebrow tattooing) now available along with awesome traditional tattooing!
Haley J.
12 Sep 2017
REPORT
Absolutely terrible. Never let Kelly McMurray TOUCH YOU. She completely hacked my daisy, arguably one of the easiest tattoos EVER. I can't even believe how bad it is. Don't let the colorful pictures f... Read More
Absolutely terrible. Never let Kelly McMurray TOUCH YOU. She completely hacked my daisy, arguably one of the easiest tattoos EVER. I can't even believe how bad it is. Don't let the colorful pictures fool you on her Instagram or Yelp. In reality you will get a flower that looks like an octopus. She also SCARRED ME REALLY BAD (actual visible scars on my tattoo from her digging her needle into me way to hard) WHO USES THIS MUCH BLACK IN A FLOWER? Such an amateur. The best part of all of it being that She refuses to fix, cover or pay for her mistake. NOT a real artist, please save your money and skin and find a real one. Read Less
Andrew L.
20 Jul 2017
REPORT
Kasey rocks! Thanks for allowing me to walk in a few weeks back, first tattoo experience was great. Shop is clean, well lit & Kasey sketched up a design better than I envisioned. Check em out guys! Lo... Read More
Kasey rocks! Thanks for allowing me to walk in a few weeks back, first tattoo experience was great. Shop is clean, well lit & Kasey sketched up a design better than I envisioned. Check em out guys! Lots of beautiful American Traditional work. Read Less
Juli B.
6 Jul 2017
REPORT
Kasey was able to use organic ingredients to fix my tattoo after I had an allergic reaction. He knew his stuff and I'm thrilled. Bet clean and professional.
Linnea H.
13 May 2017
REPORT
Kelly is great!! She has an amazing tattoo style and she did a phenomenal job on mine. There's a group of very talented artists here and all the tattooers who were at the shop today were real nice and... Read More
Kelly is great!! She has an amazing tattoo style and she did a phenomenal job on mine. There's a group of very talented artists here and all the tattooers who were at the shop today were real nice and welcoming.  Everyone had a good time.  Definitely coming back. Read Less
James B.
29 Apr 2017
REPORT
Great service the artest was really helpfull in helping me with my design an was did a amazing job will be coming back for lots more
Michelle L.
23 Mar 2017
REPORT
My husband and I wandered in to Good Luck Tattoo with the idea of getting some "Good Luck" flash for St. Patrick's day. Out of the corner of my eye I saw this tattoo and knew it was meant for me. I ha... Read More
My husband and I wandered in to Good Luck Tattoo with the idea of getting some "Good Luck" flash for St. Patrick's day. Out of the corner of my eye I saw this tattoo and knew it was meant for me. I had a small fan girl moment when Kelly approached me and said that I was next and asked me what I wanted done. (I have been following her on Instagram for a couple of years) I got really lucky and she agreed to do this tattoo for me in the midst of her "flash sale." I look forward to going back and adding to it! Read Less
Michelle R.
23 Mar 2017
REPORT
My husband and I wandered in to Good Luck Tattoo with the idea of getting some "Good Luck" flash for St. Patrick's day. Out of the corner of my eye I saw this tattoo and knew it was meant for me. I ha... Read More
My husband and I wandered in to Good Luck Tattoo with the idea of getting some "Good Luck" flash for St. Patrick's day. Out of the corner of my eye I saw this tattoo and knew it was meant for me. I had a small fan girl moment when Kelly approached me and said that I was next and asked me what I wanted done. (I have been following her on Instagram for a couple of years) I got really lucky and she agreed to do this tattoo for me in the midst of her "flash sale." I look forward to going back and adding to it! Read Less
Monique Salas
6 Mar 2017
REPORT
I wanted to get a ring finger tattoo for my husband. I called good luck tattoo to see if they accepted walk ins. Tony answered the call. It was fast, he was super chill and took the time to brainstorm... Read More
I wanted to get a ring finger tattoo for my husband. I called good luck tattoo to see if they accepted walk ins. Tony answered the call. It was fast, he was super chill and took the time to brainstorm with me to get exactly what I wanted. So happy I lucked out with good luck tattoo. I was nervous because I had bad experiences with tattoo artists before but he truly was amazing. I had a great experience, and I love my tattoos. Thank you Tony! Read Less
Carrie Barry
26 Feb 2017
REPORT
Came in as a walk in and they were very friendly. Kasey took the things I loved about my idea without me even having to tell him and put a beautiful artistic spin on it. Efficient, clean, professional... Read More
Came in as a walk in and they were very friendly. Kasey took the things I loved about my idea without me even having to tell him and put a beautiful artistic spin on it. Efficient, clean, professional, friendly, and expert talent. Highly recommend to out of towners and locals!Read Less
valerie gillies
31 Jan 2017
REPORT
Super cool flashes on the wall, and clean! Cash only!
Melanie D.
17 Dec 2016
REPORT
Tony from Good luck Tattoo is FABULOUS! I really wanted to get a tattoo done today because it was a birthday present to myself. I looked this place up on Yelp and read the reviews and decided to call.... Read More
Tony from Good luck Tattoo is FABULOUS! I really wanted to get a tattoo done today because it was a birthday present to myself. I looked this place up on Yelp and read the reviews and decided to call. I was helped by Tony who was super accommodating and was able to get me in today. Not only was he incredibly pleasant but he totally exceeded my expectations of the drawing I wanted. So I highly recommend him especially and this shop as it was very clean and neat. Definitely satisfied and will go back next year for another tattoo from him.Thank you Tony! Read Less
Cookie F.
12 Aug 2016
REPORT
We walked in on a Friday afternoon, talked to Heather.  My husband and I both wanted new ink.  She decided to stay late to get us both done. Thank you, Heather so much for my badass Tink. And the grea... Read More
We walked in on a Friday afternoon, talked to Heather.  My husband and I both wanted new ink.  She decided to stay late to get us both done. Thank you, Heather so much for my badass Tink. And the great conversation. Can't wait to come back and get more!!! Read Less
Adrianne A.
29 Jul 2016
REPORT
I am very happy with my tattoo.  It came out exactly how I wanted it to.  It didn't hurt very much at all and I am so glad I decided to have Derek from Good luck tattoo give me my SF Giants tattoo!! H... Read More
I am very happy with my tattoo.  It came out exactly how I wanted it to.  It didn't hurt very much at all and I am so glad I decided to have Derek from Good luck tattoo give me my SF Giants tattoo!! He's my favorite tattoo artist for sure. Read Less
Vanessa G.
2 Jul 2016
REPORT
Awesome place, friendly tattoo artists! Walked in without having an appointment and had to wait 20 min which wasn't bad at all. I don't remember my tattoo artists name, it was either Tommy or Tony, bu... Read More
Awesome place, friendly tattoo artists! Walked in without having an appointment and had to wait 20 min which wasn't bad at all. I don't remember my tattoo artists name, it was either Tommy or Tony, but he was totally professional. We talked about Harry Potter, Doctor Who, and aliens. The tattoo took about 20 min to finish, it was a super simple design. Definitely recommend this place. Read Less
Kay W.
21 Jun 2016
REPORT
I use to love going to this shop but unfortunately Kelly the shop owner isnt honest. I got a mandala from her two years ago upon coming home and coming off the tattoo high I noticed she missed an intr... Read More
I use to love going to this shop but unfortunately Kelly the shop owner isnt honest. I got a mandala from her two years ago upon coming home and coming off the tattoo high I noticed she missed an intricate part of my tattoo, a yellow petal with black behind it. Screwing up the whole mandala. There is virtually no way to correct it. I chalked it down to a mistake, thought no harm no foul. I did notice a day after she posted my tattoo to her insta she then had deleted it. I had come to the shop two more times but was tattoo'd by a different artist but saw Kelly each time. Kelly never said anything to me. Nothing, no apology or explanation. After chatting with the other tattoo artist he told me that sure as sh*t noticed and still never reached out to me in person, when she saw me or via instagram afterwards.Thus proving to me she did know about her flub up and couldnt cop to it. It was really off putting and dishonest of her I for one will not be returning, especially now that she own it.Here is link to my insta for a picture of the tattoo.instagram.com/p/yjYmfdqv… Read Less
Sarah A.
23 May 2016
REPORT
This shop is awesome! My friends and I stopped by on a Sunday afternoon without an appointment. We wanted to get little matching tattoos on our ankles and were hell-bent on getting them that day. Othe... Read More
This shop is awesome! My friends and I stopped by on a Sunday afternoon without an appointment. We wanted to get little matching tattoos on our ankles and were hell-bent on getting them that day. Other shops turned us away saying that they were too busy or that they didn't do small tattoos, but not this place! The owner of the shop was there working on a large piece, but when she heard what we wanted she called over another artists to have him help us. He was prompt, nice, and couldn't have done a better job on our small tattoos. All-in-all we were in and out in about an hour, and he was super patient with those of us in the group who were not accustomed to the pain of getting a tattoo. He made good conversation while we were there and wasn't judgmental or condescending (as I have found some tattoo artists to be). I would highly recommend this place to anyone looking to get a tattoo in capitola. Read Less
Angelica P.
12 Mar 2016
REPORT
So I came here with two friends. My friend wanted a small anchor on his neck and we all wanted a simple "90's" tattoo on our finger. I don't know how she managed to mess it up. They all look like it s... Read More
So I came here with two friends. My friend wanted a small anchor on his neck and we all wanted a simple "90's" tattoo on our finger. I don't know how she managed to mess it up. They all look like it says "go's". I'm so embarrassed when someone asks if it's a tattoo I say it's written in pen so I can avoid having to explain. I'm going to have to cover it up with something else. I was feeling spontaneous and had been wanting to get the 90's tattoo for a while but now that's ruined and I'll have to go elsewhere. Oh, her name was Kelly. When they say Good Luck tattoo they literally mean it. Good luck! Read Less
Kiley B.
4 Mar 2016
REPORT
Heather is Amazing!! I have been getting tattooed by her for a couple years now... And I am always satisfied with the beautiful work I walk away with. Heather is great at taking my ideas and adding he... Read More
Heather is Amazing!! I have been getting tattooed by her for a couple years now... And I am always satisfied with the beautiful work I walk away with. Heather is great at taking my ideas and adding her own creative touch to them. She is creative, fun, and professional and I highly recommend her! Read Less
Ari R.
3 Feb 2016
REPORT
Addison is as good as it gets! I called suuuuper last min to see if they could do a walk in for what I thought would be an easy job ( this aint my first rodeo). I was on a time crunch and a budget. Ad... Read More
Addison is as good as it gets! I called suuuuper last min to see if they could do a walk in for what I thought would be an easy job ( this aint my first rodeo). I was on a time crunch and a budget. Addison took care of me! His work is amazing , he was friendly and just over all rad. He went above and beyond what I could have ever imagined for my request. Much better than my last experience at good luck.Next time I have some "mom time" I'll be back! :) Read Less
Ashley Ricklick
20 Jan 2016
REPORT
Kelly was awesome to work with and did an amazing job on my garter tattoo. Andi's also fantastic and has done all of my husband's tattoos.
Allison S.
2 Jan 2016
REPORT
Got tattoos from Kelly almost two weeks ago now and had a fantastic experience, from the first time we walked in the door to check the place out to our almost-healed tattoos.Kelly is friendly, recepti... Read More
Got tattoos from Kelly almost two weeks ago now and had a fantastic experience, from the first time we walked in the door to check the place out to our almost-healed tattoos.Kelly is friendly, receptive, and responsive to emails. We were greeted within moments of walking in, there's examples of the artists' work everywhere, she patiently answered all our questions, and gave us further info to contact her. A few email exchanges and one cash deposit later, we had our appointments! No hassle, very professional, shop is clean and organized.It was mine and my fiance's first tattoos so I, at least, was a little nervous. Kelly handled us gently, explaining the process as well as aftercare multiple times. She had our designs printed in a flash and tested a small section so we could each get a feel for the pain before she really set to work. She was focused but fun.She got both our tattoos done in less than the quoted time, which means she came in under-budget while still providing quality work. Our pieces look amazing! I'm absolutely in love with mine and we will definitely be back for our next tattoos. Thanks Kelly & Good Luck Tattoo! Read Less
Aurora S.
2 Jan 2016
REPORT
Got tattoos from Kelly almost two weeks ago now and had a fantastic experience, from the first time we walked in the door to check the place out to our almost-healed tattoos.Kelly is friendly, recepti... Read More
Got tattoos from Kelly almost two weeks ago now and had a fantastic experience, from the first time we walked in the door to check the place out to our almost-healed tattoos.Kelly is friendly, receptive, and responsive to emails. We were greeted within moments of walking in, there's examples of the artists' work everywhere, she patiently answered all our questions, and gave us further info to contact her. A few email exchanges and one cash deposit later, we had our appointments! No hassle, very professional, shop is clean and organized.It was mine and my fiance's first tattoos so I, at least, was a little nervous. Kelly handled us gently, explaining the process as well as aftercare multiple times. She had our designs printed in a flash and tested a small section so we could each get a feel for the pain before she really set to work. She was focused but fun.She got both our tattoos done in less than the quoted time, which means she came in under-budget while still providing quality work. Our pieces look amazing! I'm absolutely in love with mine and we will definitely be back for our next tattoos. Thanks Kelly & Good Luck Tattoo! Read Less
Ash W.
15 Dec 2015
REPORT
At first I was impressed by this place, although the attitudes of the artists were the same I have experienced elsewhere in tattoo shops. Went to have a piece worked on to look better and he actually ... Read More
At first I was impressed by this place, although the attitudes of the artists were the same I have experienced elsewhere in tattoo shops. Went to have a piece worked on to look better and he actually ended up scarring me on the spots he "touched up". Actual, raised scars. I have never had this experience before and it was not how I healed it. Artists are talented, just need more experience tattooing sensitive skin. Also showed up a couple times for an appointment and was turned away because they were working on a walk in, pretty unprofessional. Artist also showed up to my appointment 40 minutes late and was high as a kite. Would not recommend. Read Less
Cynthia Hall
30 Sep 2015
REPORT
Got my 2nd tattoo here and I love it. Addison did a beautiful simple script on my arm, it turned out the way I wanted and more
Jah N.
22 Sep 2015
REPORT
Sat for 4.5 hours but the staff made the time go by so much faster. They are kind, personable, and good-hearted folks who take their work seriously. Sometimes going into a shop can be really intimidat... Read More
Sat for 4.5 hours but the staff made the time go by so much faster. They are kind, personable, and good-hearted folks who take their work seriously. Sometimes going into a shop can be really intimidating, but these guys are relaxed and helpful. This was my 4th tattoo, but every time seems just as nerve-wracking as the first... they made sure I was comfortable and distracted me from pain.. really genuinely wanted to know about me & have a nice conversation.Aside from their personalities, I'm in LOVE with my tattoo - the detail and precision are obvious! It's just beautiful! Thanks Addi :-) Read Less
Kelly H.
11 Sep 2015
REPORT
I'm a newbie.  My first time ever. I finally got my first tattoo the guys were great and friendly. Trevor was my artist. I got something simple and he was great at making sure I was ok. I love my new ... Read More
I'm a newbie.  My first time ever. I finally got my first tattoo the guys were great and friendly. Trevor was my artist. I got something simple and he was great at making sure I was ok. I love my new tattoo and will be back. Very clean place  too. Look forward to the next one . It only hurt at the beginning then after that I didn't feel much pain. Read Less
Emma K.
28 Aug 2014
REPORT
To Make a Long Story Short: Addison is an AMAZING artist, fantastic with a tattoo gun, and Good Luck Tattoo is definitely the place to go for beautiful (clean!) tattooing with artists and owners that ... Read More
To Make a Long Story Short: Addison is an AMAZING artist, fantastic with a tattoo gun, and Good Luck Tattoo is definitely the place to go for beautiful (clean!) tattooing with artists and owners that really know their stuff. I got my very first tattoo here about 2 weeks ago and the whole experience was awesome! The shop itself is in a great location and is really inviting. Being my first time, I did quite a bit of research and visited some other shops in the area and this one made me feel the most comfortable going to. The inside is CLEAN and has a nice relaxed vibe, nothing is overbearing or in your face, despite the plethora of beautiful artwork on the walls.All of the artists looked like they did great work and I don't imagine I would have been disappointed with anyone but I chose to go with Addison because his work seemed most in line with what I was looking for. I wanted a linework dragon in all black ink (somewhat tribal, but not exactly). Addison is a great guy, very nice and didn't make me feel like I was inferior for being a virgin to tattoos. I sent him some ideas of what I was looking for and (after a brief communication snafu, which I don't blame him for) I had my appointment booked for 2 weeks from that day.When I went in I couldn't help but get excited by how excited HE was for the tattoo and he said he had been drawing dragons for the past couple days. Addison definitely put a lot of attention into it and was happy to make a few minor changes that I suggested. The tattoo took almost 4 hours and sure, it wasn't like being licked by kittens, but Addison was gentle, talkative (but not too much when I just wanted to zone out), and willing to give me breaks if I needed them. After it was all done and he showed me the tattoo in the mirror HOLY COW was it better than anything I could have imagined. I know I would have been happy with my tribal-ish dragon that I had in my head, but he added a ton of depth and realism with just a little black and white ink. I was absolutely stunned by how beautiful it was. I loved how he showed it off to the other artists and anybody that walked in. I truly feel like this was a work of art that he was proud of and I am so, so in love with it.The after-care instructions are simple (no hard sell on specialty ointments or creams) and easy to follow. I know results may vary and the healing process isn't really up to the shop or the artist, but I didn't have anything more than a bit of flaking and itching, no scabs or anything awful.I wish I could give more stars for Good Luck tattoo, it's really as good as it gets. Read Less
Kelly C.
25 Aug 2014
REPORT
I love Good Luck Tattoo. It is a great little shop right in downtown Capitola. I have gotten multiple tattoos by Kelly and I will continue to go back. She is amazing and has put some great artwork on ... Read More
I love Good Luck Tattoo. It is a great little shop right in downtown Capitola. I have gotten multiple tattoos by Kelly and I will continue to go back. She is amazing and has put some great artwork on my skin. The shop is always clean and professional and they have a sparkly gold couch to wait on. All of the artists that are there are extremely talented and have some nice portfolios laying out to look at. They have tons of flash up on display and sometimes they do flash specials. Go see Kelly or any of the other great artists to get some new tattoos. Read Less
Claire J.
15 Aug 2014
REPORT
Clean! Friendly! Atmosphere that makes me want to return to my rockabilly roots! And the tattoos are amazing!  And the artists are fantabulous!  If you want an experience, a good story to tell, come h... Read More
Clean! Friendly! Atmosphere that makes me want to return to my rockabilly roots! And the tattoos are amazing!  And the artists are fantabulous!  If you want an experience, a good story to tell, come here to get inked.  They won't let you down. Read Less
HelloMotoKitty
14 Sep 2009
REPORT
Andy and his sweet wife were great!My tattoo of Hello Kitty turned out better than I could have even wished for! Andy gave me a estimate and thats how much it was when it was done no jacking it up aft... Read More
Andy and his sweet wife were great!My tattoo of Hello Kitty turned out better than I could have even wished for! Andy gave me a estimate and thats how much it was when it was done no jacking it up after he started.. It was also more than fair in price..Andy also has very nice artwork done by him in his shop/gallery .All of you locals should check it out !!!! Read Less
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