I had a picture in my head of the image that I wanted, described it & they designed it for me, better than it was in my head. full calf length tattoo! Stunning, Wasn't planning on it! But was so impressed had a cover up on a tattoo on my wrist! Brilliant too and free hand! Highly recommend 💪🙌👍✋👏 very friendly and great advice on after care too! Read Less

I had my first tattoo (my 'only one') from Jim on my back 4 years ago in my mid-50s. I now have a complete backpiece & continued with my first arm sleeve this week. When people say, without prompting, that it is one of the best, if not the best backpiece they have seen, you know that the level of skill & artistry is exceptional. With so many tattoo shops to choose from in Loughborough alone, Swanny's was my number one back then. Nothing has changed. Nearly all of the work o...n me is freehand & therefore, original, not stock designs. That takes skill & vision. I go back because of the results. Tattoo shops have come & gone: Swanny's remains. Why? Because they have many many years of experience each, they use the highest quality inks & above all, they care about their work & their customers. See More Read Less