Clearly the best shop in town! You will always feel welcomed and appriciated! Alex makes some sick custom jewelery you dont want to miss out on, this has become the place I visit often ;) will be considering getting my first tattoo in this shop as well! Everyone should try out this place will definetly not be dissapointed Read Less

By far the most reputable shop in Thunder Bay! Alex is so passionate and talented as a piercer, makes you feel super comfortable, and he even makes custom jewelry! The tattoo artists Remy and Vern are both incredibly talented and versatile. Can't recommend them all enough! Read Less

Went to Alex for my conch and tragus piercing and he absolutely delivered the best service, proving to be super hygienic and sterile! His custom jewelry is fanastic and stylish. Will always go to him from now on! Read Less

I highly recommend this place they are by far the best place I've been to! Alex did an amazing job fixing a piercing that was done with terrible jewelry(from a terrible shop). he is very knowledgeable and very outgoing, he is also a great people person and was able to ease my mind. I learnt a lot from him. I will defiantly be going back here from now on and will never trust another place but Alex at identity tattoo and piercing! Thank you Alex! Read Less

I spent a few years thinking about how I wanted to dedicated a tattoo to my grandfather and great grandmother. I found a picture and left it in the hands of Remy and asked him to replicate my grandfathers pocket watch and create beautiful roses to represent my great grandmother for her name. I looked at the stencil and it looked beautiful. Once the tattoo was complete there was no words that could describe how amazed I was and continue to be with the success and beauty of my ...tattoo. I fall in love with it more and more every day and Remy brought everything I dreamed of to life. The memory of my Grandfather and Great Grandmother will not only be in my heart but also a part of me forever. Thank you Remy for the amazing art work you created. It means the world to me. To the rest of the crew at Indentity. You guy are more then friendly, welcoming and made me feel very comfortable. All three of you guys are very educated in all that you do and I would recommend everyone to the shop! Much love, Linda D. See More Read Less

I recommend this place until I'm blue in the face. Vern and Remy are both knowledgeable and incredibly talented. I've had artwork done by both men and I love all of it. They are able to create exactly what I envision with a small explanation, and I trust both of them completely. In addition - being able to have comfortable and open conversations is a bonus and being able to discuss how to incorporate their styles into my ideas respectfully is extremely important to me and exe...cuted in every visit. Secondly, Alex is an incredibly knowledgable piercer and able to explain the pros and cons of each piercing as well as recommend what would look best on you by your body shape and symmetry. His handmade jewelry is stunning, and his piercing practices are nothing less than impressive. All three guys are super personalble and make you feel very comfortable in every visit. Highly recommend!! See More Read Less

My sister in law just got her first tattoo from Remy. He took the time to help with some of her ideas and made her first experience a positive one. While there, I was able to see some amazing artwork from Vern. Both of these men are extremely talented. Will definitely be going back!!! Alex is just as amazing with all of his knowledge of the piercing industry. When my daughter can say "yes I want my ears pierced" we will be going to see him. Excellent job everyone!!! Read Less

Such a great experience thanks to Alex.... I was so calm and comfortable with him. I am looking forward to coming in to visit and eventually having Alex make me something for my Daith piercing. For anyone considering a piercing, Identy is THE place to go, you won't regret a minute of it, I don't and you will never find someone more traditional than me! I did the Daith for medical reasons, not caring how it looked, and I absolutely love it! It's time to step outside of the box folks! go and see Alex! Read Less

Came in to Identity today for a new piece of jewelry for my daith and was greeted with Alex's amazing expertise and advice! I ended up getting a custom piece made for my daith and a new stud for my helix, and had amazing service throughout the entire process. The studio was very clean and bright, and has an overall welcoming atmosphere. I will definitely be coming back for any piercing needs I may have in the future! Thanks Alex! Read Less

Got a piercing on Valentine's Day that went wonderfully. Felt completely comfortable and the place was spotless. It's been a few days and no signs of infection, followed his directions, and can't get over how little it hurt. Would definitely go back if I wanted more. Read Less

Vern did my first tattoo. I was extremely nervous going in, but as soon as I got there he made me feel super comfortable. The shop looks great, Vern was extremely professional and I had a great time! I forgot to be nervous and just enjoyed the experience. I couldn't be happier with the design that Vern came up with, it was exactly what I wanted. I'd highly recommend Identity! Read Less

Went into Identity today to buy a new ring for my Daith... First of all Its gorgeous and I couldn't be happier with all the choices! Alex was so helpful (especially with my flip flopping!), friendly and fun to chat with - I will certainly be back for more jewelry, tattoos and piercings! Wishing I'd taken the opportunity and cashed in on a walk in piercing today..but ill be back!!! Read Less

Had the absolute best time today! My daughter was incredibly nervous to get her ears pierced & Alex was so great about it, telling her if she changed her mind at the last minute it was no big deal. She ended up getting them done & totally loves them. I got a Monroe piercing & it looks amazing. I recommend going to see Alex to get pierced 100%. Thanks for the great service & tons of laughs, we will definitely be back! Read Less

The moment I walked into Identity Tattoo, I nearly had an aneurysm due to the sheer collective creative genius that I was confronted with. Id like to say more about how talented the guys that work here are, but I am still fighting off the lingering effects of shock and wonder. Also my tattoo turned out great. Read Less

Best piercing/tattoo shop experience to date! Alex made me a sweet custom ring for my helix piercing for a really affordable price. The shop is surgically clean, super hip, and cute and intimate. It's obvious right when you walk in that they're passionate about what they do and genuinely care about their customers Read Less